Choosing a Unique Venue in New York for Your Next Event

July 5, 2018 Susan Douglin

Finding a unique venue in New York City for your next event is not as tough as it may seem. So long as you know what you're looking for, the possibilities are endless.


Why choose a unique event venue in New York?

Aside from the benefits of creating a memorable event for attendees and achieving a good result for your client, there are a couple of great reasons why it’s beneficial for you to choose a unique venue in New York. If you live and breathe event planning, then working with a unique venue in New York can be a lot of fun! Rather than using a tried and true layout or your go-to decor style, here’s your chance to push your creativity to extremes.

It’s also a great addition to your portfolio of events as an event planner. If you want to set yourself apart from your competition in the event world, arranging events in an expanse of different venues, including those that are non-traditional is proof that you aren’t a one-trick pony.

Standard event venue considerations shouldn’t be ignored

When choosing a unique event venue in New York to blow event goers minds, it’s easy to get swept up in the creative ideas swirling around your head. It’s terrific that those creative juices are flowing! However, you still need to stay focused, follow your best practices and assess the more practical aspects of holding an event in this space.

Your first consideration should be space. You can’t sacrifice size just because you’re choosing a unique event venue in New York. The practicality of selecting a site that caters to the numbers you need is paramount. This is also true of the requirement for participants comfort. If you’re telling yourself you can get the numbers in at a squeeze; it’s probably time to rethink your options.

Natural light should be your next consideration when choosing a unique event venue in New York. A dark and mysterious event site might be on-brand, but a certain amount of natural light is a must. Natural light affects the mood, engagement and even the productivity of event goers. So, if you want them to have the best experience possible, this is a necessary consideration. At the very least, your venue should have break-out areas with plenty of natural light.

Character is key when choosing a unique event venue in New York

Selecting an event venue that doesn’t mesh well with brand values can actually undermine the event and its success. So, you should look to brand values and personality as your inspiration for finding an event venue that amazes. How do you do that? Well, you consider aspects like:

  • Type of business
  • Event goal
  • Event overall mood and tone
  • Positioning statement
  • Brand characteristics

Aim for an awe-inspiring first look

A unique venue in New York can help you create an immediate impression before attendees even set foot in the door. An impressive exterior will wow event-goers as they approach. But, you could also achieve this by extending the event space to the outside of an indoor venue. Installing outdoor seating areas or arranging pre-convention events in the space surrounding the venue can help to maximize the wow-factor, building anticipation before they enter!

Some other exciting non-traditional venues include:

  • Planetariums
  • Mansions
  • Bowling alleys
  • Breweries
  • Ski resorts
  • Fitness studios
  • Drive-in theaters
  • Photography studios


If you have your heart set on choosing a unique event venue in New York, It’s important not to overlook your usual checklist. We mentioned considerations like power and the weather earlier, but you really can’t take anything for granted. After all, if the foundations for a seamless event aren’t there, the beauty of a building isn’t going to guarantee its success. But, 2018 is undoubtedly the time to get creative and look beyond your usual conference hall or theatre-style event venue.

Previous Article
How to Plan a Medical Conference That IS NOT Boring!
How to Plan a Medical Conference That IS NOT Boring!

Planning a successful medical conference can present some challenges. However, if you're up for the challen...

Next Article
Streamline Your Event Planning Process with Planning Pod
Streamline Your Event Planning Process with Planning Pod

Streamline your event planning process with an all-in-one platform like Planning Pod which will help you st...