Venue Strategies for Event Planners in NYC to Refresh Your Creative Flow

March 16, 2018 Susan Douglin

Yes, we all know that consistency is key for Event Planners in NYC to achieve success in the events industry. However, modern event trends are showing high demand for fresh, “out of the ballroom” practices. Clients are no longer content with run-of-the-mill, typical event experiences and now our client’s venue expectations are at an all-time high. Designing a unique production, time after time for every single client can become a challenge. Selecting the right venue is often time the most important components in working with clients.

Leading with unique venue choices is now not only crucial but is also projected to wow clients and gain their business. A good approach for inspiring your creative flow when your well is running dry is to depend on unique, non-traditional event spaces in New York City.

Unique Venues Strategies for Event Planners in NYC

Here are six Venue Strategies for Event Planners in NYC to Refresh Your Creative Flow:

1. Clean Slate Beginnings

For good reason, converted, updated, raw, industrial warehouse spaces are a gaining momentum in event venue markets. Starting with this sort of skeletal type of space that is of the right size and has the right dimensions for your event but does not have an overwhelming design presence will serve to spark innovative ideas. Design options and planning potential are wide open, and you are less inhibited. Like the Zen master in meditation, beginning with a clean, uncluttered space produces a clear mind, which in turn encourages fresh ideas.

2. Curated Homes

A lot of Event Planners in NYC choose to curate a home to create an excellent event environment. Many high-end homes in high-demand markets are often used by the owners during only part of the year. Resourceful owners have opened their homes to short-term rental markets for times when they are not in use. Smart Event Planners in NYC are turning toward these options as they are unique, stylish, and provide a springboard for further ideas. Since these options are living spaces, they often encourage a feeling of intimacy and comfort, which will lead to more enjoyable event experiences for your guests.

3. Multipurpose Spaces

One of the most recent and exciting trends venue providers are successfully embracing is creative flexible space. For example, there are options that function as co-working and meeting spaces during standard business hours and then transition into event venues during the evening and late-night hours. The beauty here is practicality. These flex spaces often include tech equipment like projectors, screens, computers, and other A/V equipment. If the event you are planning is a company or corporate gathering, it is efficient and budget-friendly to begin with a space where necessary tools are already in place. Your resources are freed up to spend more time and effort focusing on themes, details, and your clients’ experience.

4. Think Outside the Ballroom

Emerging technology and shared space platforms have created markets and avenues for space options that are outside the spectrum of what Event Planners in NYC traditionally take into consideration when choosing a venue. Standard event spaces sometimes unintentionally lead to situations where guests at each table or section talk with mostly themselves or the other guests seated nearby. Selecting a gallery space, open rooftop, or converted metropolitan apartment will provide an atmosphere that encourages broad socialization, mingling, and discussion. These options are perfect for a networking event, gathering of associates, corporate mixer, or informal meetup.

5. Pre-Curation Partnership

Non-traditional venue space providers are usually very experienced, passionate, accommodating, and knowledgeable. Since they have often entered the rental market through non-traditional channels, they tend to be highly creative people. Often, they are or have connections with professional artists and design professionals. They tend to love collaborating with Event Planners in NYC to craft one-of-a-kind experiences for their guests, and they know what has already been done and what is cutting-edge. They have the same stake in the game as you do; the execution of a highly unique event experience is essential for gaining and maintaining a great reputation for a non-traditional venue provider. Your success and their success are bundled together.

6. Hack Your Way to Creativity

Emerging tech-based platforms provide an effortless and enjoyable experience in scanning from option to option in the chosen geographical area. When you are drawing a blank on general event ideas or necessary elements or features of an event you are planning, browsing possibilities will provide you with new and interesting ideas. Perhaps the sectional floorplan of the fun co-working space you came across is perfect for introducing immersive elements of a new company’s tech in the launch party you envision for them. Perhaps the natural light created by those huge bay windows in that remodeled Pre-War building or the stained glass in that converted Church are the images you needed to inspire you in the right direction. You will also filter out the elements, styles, and themes that do not fit the vision you are creating, get a glimpse of emerging trends, and what has already been done. It is a bit of an event planning hack.

How have non-traditional event venues inspired you to create fresh, unique, and successful experiences for your clients?

 

Previous Article
3 Popular Green Event Mistakes NYC Event Planners Should STOP MAKING
3 Popular Green Event Mistakes NYC Event Planners Should STOP MAKING

Yes, it’s true that NYC Event Planners can save some coins by going green, some sustainability plans can be...

Next Article
What is Event Integrity?
What is Event Integrity?

Event Integrity is a brand-new resource raising the value of ethics for Event Planners in NY. It provides a...