Take Your Events and Wedding Business to the Next Level by Exhibiting at The Event Planner Expo

February 17, 2015 Jessica Stewart

Hosting a booth at The Event Planner Expo is a powerful way to elevate the image and prestige of your business. You will be associated with the power players of the industry, while also increasing your exposure and making your brand more familiar to decision makers with huge budgets for corporate and private affairs. This will help to position you as a leader in the field and a trusted provider that clients will choose for years to come.  


Controlling Your Image

One of the best things about having a booth at The Event Planner Expo is that you are able to control your image to others in the industry. You can choose exactly what you want your space to look like, the team manning your booth, and the marketing materials available to attendees. All of these factors give you the ability to put your best foot forward and create a display that will impress and excite both colleagues and potential clients.


Making Memorable Impressions

Having a presence at The Event Planner Expo  will expose your company to top professionals in the industry. While your goal maybe to make a direct connection with every person that stops by your booth, there may not be enough time to do so. A visually stimulating booth gives you a vital opportunity to spread awareness of your brand. Even if you don’t have a chance to talk with every attendee directly,  by creating an eye catching display and showcasing your most unique services, you will create a memorable fixture that will help you to stand out in the minds of those you meet. This way potential clients will think of you first when they are planning events in the future. 

 

Spreading Brand Awareness

For many exhibitors, spreading brand awareness is the number one priority while at The Event Planner Expo. Whether you are a new company trying to get your foot in the door or an established one introducing new features, there is no better way to do so,  then to showcase it to thousands of event planning professionals and corporate decision makers. 

 


Standing Out From The Crowd

Simply having a booth at The Event Planner Expo will be enough to get your company attention, but be sure to do everything you can to really stand out. Think of your space on the expo floor as a stage and all the attendees as your audience. By wowing your audience, hosting contests and giveaways, and showcasing the most amazing features of your business, you will be able to draw crowds of interested people, eager to hear more about your company. This is a great way to generate an infectious energy that will get attendees talking about you.

 

Building Prestige

At The Event Planner Expo all of the top names in the industry will gather under one roof. By exhibiting you will be directly associating yourself with those power players. If your company is not yet as well known as you would like it to be, you will be able to make connections with other popular businesses in attendance and elevate your own position in the field. This can even help to increase new customer trust by creating a link between you and these very well known organizations.


Networking is Key

There are a number of great networking opportunities that are available for exhibitors at the Event Planner Expo. Making connections with the event planning professionals in attendance is obviously very important, but it is also vital to connect with other exhibitors. You are all from related fields, so by stopping by other booths to network with other exhibitors you can create unstoppable partnerships and amazing collaborations in the future. And don't forget, just because you don't think someone has an immediate need for your service, still take the time to make a connection with them because they may have a friend or colleague that does. One simple recommendation goes a long way and can take your business to the next level! 


New Businesses—get your foot in the door!

If you have an events service business that is relatively new then getting a booth at the Expo can be one of the fastest ways to establish yourself as an important player in the industry. Make sure your booth is sleek, polished, and professional, so you can show that you are a serious company that intends to make it to the top and stay there. Exhibiting is the best way to introduce your brand to thousands of event planning professional and corporate decision makers with million of dollars in annual budgets. 


Use Pictures and Videos to Further Connect

Having a display at the Expo is a great way to create buzz about your business. Start off by notifying your list of contacts that you will be attending ahead of time, then use your social media channels to make a big deal about it. Pictures and videos taken while you prepare and during the show can be placed on your website, and distributed through social networks,  giving you a source of free advertising, while also elevating your image. 

 

 

The Event Planner Expo brings together hundreds of companies and thousands of professional decision makers. These are individuals that are worth millions in annual event planning budgets. Securing a booth at The Event Planner Expo allows you to control your image, displaying the finest qualities of your business to the people who matter, while also giving you a venue for networking with power players in the field. That can in turn elevate the image of your company, while cementing you as a leader in the field.

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About The Event Planner Expo

The Event Planner Expo is New York City's biggest networking event and showcase for the events industry!

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