Create Lasting Relationships with Attendees Of The Event Planner Expo. Many of Them Are Responsible For Millions In Event Budgets, Bookings, and Sales!
The Event Planner Expo is an exhilarating experience that brings together the most prominent members of the industry including event planners, corporate decision makers, marketing executives, wedding professionals, and high end consumers. There they seek out exciting new ideas while forming connections that will lead to millions of dollars in bookings and sales over the course of the next year. By exhibiting at this show you will be a beacon amongst this elite crowd, drawing the attention of important individuals who can help take your business to the next level.
Create Important Connections
The Expo is attended by a variety of important figures including people responsible for multimillion-dollar event budgets for huge companies and event professionals who are able to refer multiple customers to vendors and services each year. In addition, there are high-end consumers looking for new ideas for large scale functions, weddings, social events, and other prominent affairs. Communicating with these individuals directly, face to face at the show can help you to form a connection, which can be used to close immediate sales, as well as develop profitable long term relationships.
Grow Your List of Important Contacts
When you exhibit at the Expo there are a number of long term benefits that you can take advantage of. One is the opportunity to grow your marketing list by capturing the contact information of people who visit your booth. Whether you just say a quick hello and exchange business cards or close a deal on the spot, taking the time to interact with attendees, allows you form relationships that can last for years. It also gives you a chance to reinforce their recognition of you and your company’s brand.
LinkedIn For The Win
Your booth at The Event Planner Expo will be a great opportunity to advertise your profiles on all of the major social media channels, leading to greater user engagement, and a more prominent online presence. LinkedIn is a particularly important network for events companies because unlike other websites it gives you a place where professionals looking to do serious business can connect. This is particularly important in this industry that relies heavily on interpersonal relationships.
Marketing Opportunities like No Other
Exhibiting at the Event Planner Expo is the most effective way to get the word out about your business and what you have to offer. Your booth is a giant interactive advertisement that allows you to engage potential clients in attendance with your displays, ideas, and services. You can increase your reach through the use of clever marketing materials such as branded shirts, hats, pens, and stickers or hosting contests and giveaways to encourage even more interaction.
Generating Buzz
While The Event Planner Expo is technically work, it is also a lot of fun! You are able to interact face to face with attendees, close sales, and do business, in an exciting and exhilarating atmosphere. Capture your experience with attendees and other exhibitors through photos and videos, and then share it with your audience through social media channels in order to energize your user base. To create an even stronger relationship with attendees, post photos of them at your booth and tag them on the spot so both your user base and theirs will see the connection. Celebrities and industry elites are in attendance, give you the opportunity to secure exclusive photos ops that can elevate your image in the field.
Close deals on the Spot!
Many attendees control huge event budgets and are always looking for new innovative and unique event services. While you don’t want to be pushy, forcing your products and services on to people, it is important to constantly promote the image of your company. A great way to do this is to staff your booth with friendly, enthusiastic employees that are passionate about your company and what you do. Excitement is infectious, and if you have people working there that are truly animated about your business, they’ll be able to more effectively network, form connections, and close sales with the important attendees that stop by your booth.
Follow Up For The Best Effect
After the show is over, make sure the connections you formed that day last for years to come. During the show jot down a few notes after you talk to someone you would like to stay in contact with then shoot them a quick email the next day reminding them of your conversation. This will remind both parties of the initial connection made at the expo. Contact information acquired through business cards, social media interactions, and other lead generation tools can also be effective for continuing the conversation and reaching out to people you may have only been able to have a quick chat with during the event.
