Are you one of the over 580 million entrepreneurs in the world? Then you know you face stiff competition and you need the right SEO tactics to stand out.
Problems like cash flow, lack of market need, or mismanagement can wipe out a burgeoning business. If you've got a great team and a great product or service, lack of web presence can be holding you back from growth.
The way to put fuel in your startup's rocket ship is to have a strong SEO strategy. Here's five SEO for startups tips and tricks that you can't afford to ignore.
1. Map Out Your Goals
What does success look like for your company? Take a moment out of your hectic day and write down your goals.
Here are a few ideas:
- Generating more leads
- Brand awareness
- More profit with less marketing
- Finding your niche audience
Once you understand what you want to achieve, you can start to focus your SEO method on getting there.
2. Go Long
SEO isn't magic. You won't see results overnight.
Don't throw everything at the wall to see if it sticks. Have a few SEO tactics going at the same time and be patient.
For example, you can make up your own long-tail keyword that speaks to your particular niche. It takes time for something like that to gather steam but when it does, you'll be glad you waited.
3. Optimize Your Site
You can create great content all day long with the best keywords. If your site visitors are landing on pages that don't work, it won't matter.
Here's how to improve on-site SEO:
- Optimize your pages for mobile
- Add alt text to images
- Make sure images are compressed to load quickly
- Updating broken links
- Removing duplicate tags
Use these SEO tips on your website to make it user-friendly and convert your leads.
4. Be Social
You know how great social media is to get the word out about your goods, services, local events, and more. Not every social site is going to grow your business, though.
Create an omnichannel strategy for your social media. Find out which channels your audience is likely to be on and make content with those sites in mind.
For example, if your customers are on Instagram, make sure you're posting photos with relevant hashtags. Always add your location on your posts so they can find you, too.
5. Take SEO Seriously
You're reading this article so you're ready to figure out how to use SEO to work for your startup. But SEO isn't a "set it and forget it" kind of thing.
SEO is constantly changing. Incorporate updates into your overall business strategy and you'll go far.
SEO for Startups: Your Guide to Growth
Running a successful startup isn't easy. SEO is one more thing to pile on your already full plate.
The five SEO for startups tips that we've shared with you are your guide to growth. You'll be glad you added them to your business plan when you see the results great SEO can bring.
Planning doesn't come easy, but you shouldn't make it harder on yourself. Contact us to find out how you can connect with other people in your industry and discover more startup tips and tricks.