6 Expert Tricks to Using Social Media for Good Event Marketing

September 7, 2019 Susan Douglin

Your next event is bound to be a blast! Of course, you need to market the event to generate a buzz first.

With 79 percent of the U.S. population on social media (and 2.34 billion users worldwide), your audience is out there. By using social media for good event marketing, you can snag their attention for a killer event!

Unsure of where to start? Here are six expert tricks to help you develop an effective social media strategy. Get social and amplify your event with these expert tips!

1. Get On Your Goals

When using social media for good event marketing, you need to know your goals first. Decide to focus on:

  • Customer service (answering questions about the event)
  • Marketing (to generate awareness)
  • Online reputation management (to avert problems before they start)
  • Research (for potential speakers, informers, attendees, etc.)
  • Sales
  • Event feedback

Once you know your goals, you can design social media posts specifically to achieve them.

For example, you can announce early-bird tickets with photos from previous events or host a contest. Now your social media will work to your advantage to boost ticket sales.

2. Pinpoint Personas

Who are you trying to market to?

Figure out a few target audience personas. Once you know their age, occupation, and interests, you can create content that communicates specifically to these personas. 

3. Time it Right

Your followers probably don't glance at their social media timelines every second of the day.

Check your analytics to determine when your follower engagement is at its highest. That way, you can post when your followers are online.

Using social media for good event marketing depends on timing it right. With smart scheduling, you can generate interest and boost ticket sales with every post.

4. Kick Up Content

Mix it up with specific types of content such as:

  • Blog posts
  • Infographics
  • Project status updates
  • Vlogs
  • Tutorials
  • Presentations
  • White papers
  • Case studies
  • FAQs
  • Contents
  • Surveys

Different types of content can keep followers interested and engaged. This also ensures you're posting unique content every day, too!

5. Create a Hashtag

A unique hashtag can index content for each event. Make sure the hashtag you chose isn't already in use. That way it only shows posts for your event.

Use this hashtag on your social media posts and marketing content.

That includes tickets and physical marketing materials.

A unique hashtag can help you generate a buzz for the event on and offline. Now you're using social media for good marketing throughout the entire campaign.

6. Reach Out

According to Smart Insights, 48 percent of consumers prefer brands that are responsive. In fact, this is the top action that prompts consumers to make a purchase.

Reach out using social media. Create relationships with other people in the industry and get them engaged. This allows you to use influencers to expand your existing audience. 

Make a Mark: Using Social Media for Good Event Marketing

With these six smart strategies, using social media for good event marketing is a lot easier. Now you can increase awareness and boost engagement for your next event.

Buy tickets for our upcoming expo to learn more smart strategies that can build your business.

 

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