How to Have a Successful Blog for Your Business

January 31, 2020 Jessica Stewart

Not so long ago blogs weren’t even a thing!

Fast forward a few years and 4 million new blog posts are published every single day.

Is your events business yet to jump on the blogging bandwagon? Well, it might be time to start.

After all, content that ranks highly in search engines will send traffic, leads, and conversions your way. Even better, it doesn’t cost a dime.

Sound good? Read on to discover how to have a successful blog of your own.

1. Pick Your Platform

The first step to blogging success is picking the platform you’ll use.

There are numerous options to choose from, including Wix, Squarespace, and WordPress. WordPress is undoubtedly the most popular (it now powers 32% of the entire web!).

Just make sure you set up a self-hosted blog.

The free version might be tempting, but it’ll stymie your ability to see success. Paying for a hosting service gives you greater control of the site and will enhance its professional appeal.

2. Know Your Niche

A key part of blogging is knowing your niche.

Think back to the millions of blogs being posted each day. Narrowing your focus to a certain topic will help you stand out to an audience.

The narrows the niche, the more likely you’ll appeal to a specific audience.   

Thankfully, decided a niche isn’t a problem for businesses, who’ll naturally write a blog related to their field. For instance, people in the events and hospitality niche should write about relevant topics.

The take-home message is to write a blog that solves the problems of your business’s specific audience.

3. Prioritize the Design

Pay attention to the design of the blog as well.

This usually begins by picking a ‘theme’ for the site. Themes are pre-made site templates that provide you with a ‘pre-fab’ design. Think of it as picking an outfit for your blog.

Colors, fonts, and layouts are already in place. However, you can go in and change these in due course. They can also be manually updated with custom code, which helps if you wish to personalize the exact design.

Overall, keep things simple! Stick to a set color-scheme, a limited number of fonts, and enough white space around features.

Here are 13 designs that are sure to help you create your event planning website.

4. Learn the Blogging Basics

Alas, you can’t just write a blog and expect people to find and read it (unless you’ve already got an audience to whom you can advertise posts).

New bloggers have some learning to do! Search engine optimization (SEO) is arguably the most important place to start.

SEO’s an approach to content creation that maximizes its chances of ranking in search engines. It’s the key to driving large amounts of traffic, leads, and conversions your way.

Be sure to educate yourself on SEO, starting with keyword research and backlink generation.

5. Create Valuable Content

The final step to starting a successful blog is writing the actual content!

This is the fun, creative part of the process. Using your newfound SEO knowledge, find keywords related to the events industry and write an in-depth post that solves their problems.

Be sure to provide value. Remember, you’re competing with a huge range of other businesses and blogs. There’s no room for poor-quality posts.

Now You Know How to Have a Successful Blog

Blogging can play an essential part of running a successful business.

Done right, the articles you write can drive traffic and create newfound exposure and brand awareness. That’s a big deal when you’re in the events and hospitality industry!

Hopefully, this post has proved a useful introduction to how to have a successful blog.

Looking for more digital marketing advice? Click here to read about 10 top strategies to signal boost your next event.

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