Today, exhibition industry revenue continues to grow at an exceptional rate. No matter what the world throws at it, it seems as though demand remains high.
But, what is shaping the events industry and are there trends that planners should look out for in 2019?
Read on to find out more about 5 event trends that could shape the sector this year.
1. Personal Tech Will Affect Event Tech
Twenty-first-century gadgets now come with fingerprint and facial recognition. They also come with voice search and various other forms of exciting tech.
Now, this personal tech is making its way into the event world. This year, you can expect the check-in and registration process at events to include this home tech.
Better yet, event planners and security teams are now able to use this type of facial recognition to identify risks. For example, if someone is on a security list, the camera will be able to identify them.
2. Organizers Will Use Tech to Create Social Experiences
People from various continents can now be part of the action thanks to technology. This year, don't leave out Virtual Reality (VR). By using 360-degree live video, you can connect to a remote audience that you once didn't have access to.
3. Chatbots Will Become a Must for Attendants
Amazon has now sold more than 100 million devices with the Alexa assistant installation on them. This is proof that virtual assistants like chatbots are becoming your audience's norm.
With the above in mind, we can expect to see more virtual assistants helping visitors at events. This will include answering FAQs about the event. They will also help planners by streamlining exit surveys.
4. Attendee Satisfaction Will Come From VIP Experiences
Event visitors want to feel like more than a number. They want a personalized experience that offers them the Wow factor. This may be difficult for planners with an event attracting thousands of people.
However, there are a few small touches you can add to make your attendees feel special. For example, you could offer special rewards to visitors who attended your event in the past.
5. Corporate Social Responsibility Will Be More Important for Attendees
Last but not least, concepts like corporate social responsibility, sustainability, and even mindfulness are becoming extremely important to audiences.
It's, therefore, essential that you incorporate this type of content and activity into your event to better connect with your audience. You can do this by:
- Dedicating a zone of your event to wellness
- Offering chair massages
- Encouraging simple physical activities throughout the day
- Starting your event with a mindful minute or two
- Telling people about the positive impact your event is having
You may also want to incorporate seminars about health, especially mental health as this is a popular topic at the moment.
Learn More About 2019's Event Trends From The Event Planner Expo
All in all, technology is the most important factor affecting the events industry. However, health, travel, sustainability, and various other factors are affecting event trends of 2019. With this in mind, it's essential that you keep up to date with global trends in order to incorporate them into your next event.
In the meantime, if you'd like to find out more about The Event Planner Expo in 2019, visit our website today. By doing so, you'll learn more about the event and how to book your tickets.