Marketing Strategy

  • Setting Up Shop: The Benefits of Exhibiting at Trade Shows

    Setting Up Shop: The Benefits of Exhibiting at Trade Shows

    There are many reasons why you should exhibit at trade shows. Read on to learn the benefits of setting up a booth.

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  • The Secret to Incorporating Influencer Marketing into Events

    The Secret to Incorporating Influencer Marketing into Events

    Experts in the industry believe that influencer marketing will be the key ingredient to boosting sales and push traffic to events in the upcoming years.

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  • When Should Event Marketing Companies Use Experiential Events Marketing?

    When Should Event Marketing Companies Use Experiential Events Marketing?

    In this article, Event Marketing Companies will get a better understanding of the true meaning of experiential event marketing.

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  • 5 Steps to Planning a Measurable Brand Event

    5 Steps to Planning a Measurable Brand Event

    In this article, we will cover how to plan a brand event that will drive measurable results.

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  • How to Make Event Marketing Work for You

    How to Make Event Marketing Work for You

    If you are an Event Planner who is still trying to dissect how to make event marketing work for your brand, there are a few approaches that the team at The Event Planner Expo recommends you take.

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  • 7 Event Marketing Strategies That Will Lift Your Company off the Ground

    7 Event Marketing Strategies That Will Lift Your Company off the Ground

    Having a good marketing plan is important for any company. Here are 7 event marketing strategies that will aid your company in gaining clients.

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  • Insight on the Future of Event Marketing

    Insight on the Future of Event Marketing

    In the events industry, event marketing strategies contain several moving parts that can make or break the success of an event or the brand itself.

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  • The Best Template for Your Event Marketing Plan

    The Best Template for Your Event Marketing Plan

    Event marketing companies must have a killer promotion plan to ensure the success of an event. But, it’s not always easy for them to know where to begin.

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  • How NYC Event Planners Strategize Event ROI

    How NYC Event Planners Strategize Event ROI

    For event planning firms, event ROI is an elusive goal as they look for ways to design campaigns that are aligned with their client’s financial realities.

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  • 7 Event Marketing Strategies That Will Lift Your Company off the Ground

    7 Event Marketing Strategies That Will Lift Your Company off the Ground

    Having a good marketing plan is important for any company. Here are 7 event marketing strategies that will aid your company in gaining clients.

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