Marketing Strategy

  • Hooked in 8 Seconds: Mastering Short-Form Video to Sell Out Your Events

    Hooked in 8 Seconds: Mastering Short-Form Video to Sell Out Your Events

    Stop leaving ticket sales on the table. Short-form video tips for planners to engage viewers, attract clients, and fill events.

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  • From Browsers to Buyers: Landing Corporate Clients Through High-Touch Event Funnels

    From Browsers to Buyers: Landing Corporate Clients Through High-Touch Event Funnels

    Landing corporate clients is how NYC event planners level up. Learn how to market to and book these big-name clients for your event planning business.

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  • Countdown Marketing: Turning Every Day Before Your Event into a Campaign

    Countdown Marketing: Turning Every Day Before Your Event into a Campaign

    Create anticipation that sells. Learn how NYC event pros use countdown content, teaser reels, and FOMO CTAs to build momentum before doors open.

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  • From ‘Ugh’ to ‘Urgent’: Writing Event Copy That Sells Out Fast

    From ‘Ugh’ to ‘Urgent’: Writing Event Copy That Sells Out Fast

    Create urgency and sell event tickets now when you level up your copywriting skills. Give your readers a bad case of FOMO when you use these event marketing copywriting tips.

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  • Why Content Is the Sales Weapon You Can’t Ignore in 2025

    Why Content Is the Sales Weapon You Can’t Ignore in 2025

    Content is your new sales team in 2025. Learn how blogs, social posts, and videos can build trust, attract high-ticket clients, and sell for you 24/7.

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  • 5 Reasons LinkedIn Is the Most Underrated Event Marketing Tool of 2025

    5 Reasons LinkedIn Is the Most Underrated Event Marketing Tool of 2025

    LinkedIn is the most powerful platform for B2B event marketers in 2025. Learn 5 underrated strategies to land high-ticket clients, boost authority, & grow organically.

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  • The Magnificent 7: Marketing Moves That’ll Actually Grow Your Business in 2025

    The Magnificent 7: Marketing Moves That’ll Actually Grow Your Business in 2025

    Most marketers play small. These seven bold strategies are how real businesses grow fast in 2025. Steal them now.

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  • Design for the Scroll: Event Layout Strategies That Prioritize Vertical & Square Content

    Design for the Scroll: Event Layout Strategies That Prioritize Vertical & Square Content

    Discover smart layout strategies to design NYC events that generate eye-catching 9:16 and square content for Instagram, TikTok, and beyond.

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  • Virality Isn’t a Fluke: How to Engineer Moments That Get Shared, Snapped, & Saved

    Virality Isn’t a Fluke: How to Engineer Moments That Get Shared, Snapped, & Saved

    Learn how to strategically design and capture those “wow” moments at all your New York City events with marketing that inspires viral responses.

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  • Micro-Influencers: Leveraging Niche Audiences for Event Promotion

    Micro-Influencers: Leveraging Niche Audiences for Event Promotion

    Unlock the power of micro-influencers for event marketing in 2025. Learn how they drive engagement, boost ticket sales, and deliver big results on a budget.

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  • The Science of Event Ticket Pricing: How to Maximize Revenue

    The Science of Event Ticket Pricing: How to Maximize Revenue

    Maximize your event revenue with tested pricing techniques top planners are using right now.

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  • The Best LinkedIn Strategies for Promoting Corporate Events

    The Best LinkedIn Strategies for Promoting Corporate Events

    Master the LinkedIn tactics that help event planners move from visibility to registration.

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  • Email Marketing for Events: How to Get More Engagement (and Better Turnout)

    Email Marketing for Events: How to Get More Engagement (and Better Turnout)

    Boost event attendance with smarter email marketing. Learn top 2025 strategies for NYC planners and get inspired at The Event Planner Expo.

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  • Why Smart Entrepreneurs Are Going All-In on Content Marketing in 2025 (And Why You Should Too)

    Why Smart Entrepreneurs Are Going All-In on Content Marketing in 2025 (And Why You Should Too)

    Learn why consistent content marketing is a must to keep your event planning business brand on top in 2025.

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  • Exploring Experiential Event Trends 2025

    Exploring Experiential Event Trends 2025

    Transform your NYC corporate events into experiential event moments with these popular trends.

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  • Turn One Event Into 10 Leads: How to Create a Marketing Funnel That Starts on the Dance Floor

    Turn One Event Into 10 Leads: How to Create a Marketing Funnel That Starts on the Dance Floor

    Learn how to turn one unforgettable event into a steady stream of leads. Discover smart, actionable funnel tactics in this guide.

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  • The Ultimate Guide to Event Marketing: Selling Out Your NYC Events

    The Ultimate Guide to Event Marketing: Selling Out Your NYC Events

    This fun, real-talk guide to event marketing dishes out smart, sassy tips to boost buzz, pack venues, and keep your audience coming back for more.

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  • Top Event Hashtag Strategies for Event Planners

    Top Event Hashtag Strategies for Event Planners

    Check out these marketing strategies for elevating your hashtag game in a big way for all your New York City events.

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  • Rethinking the Event Marketing Funnel: Why the Journey Isn't Always a Straight Line (and Why That's Okay)

    Rethinking the Event Marketing Funnel: Why the Journey Isn't Always a Straight Line (and Why That's Okay)

    Explore why live events prove the buyer’s journey isn’t linear, and how planners can design more dynamic, personalized attendee experiences.

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  • Networking in NYC: 5 Top Ways to Open New Doors to Event Opportunities

    Networking in NYC: 5 Top Ways to Open New Doors to Event Opportunities

    Explore ways to network in the competitive event planning industry in New York City.

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