Marketing Strategy

Event marketing is an extremely popular and effective way to increase brand awareness and generate leads. In fact, experts would say event marketing is the single-most effective marketing channel.

If you own a B2B company, or are in charge of marketing for one, that is looking to grow, it may be time to consider the addition of event marketing into your overall strategy.

To successfully grow your event business, you'll need an effective sales and marketing strategy. Learn how to create a strategy that will get you noticed.

Writing a riveting press release is more about systems and structure than it is about sterling creativity. This especially is true in the event space.

Has the coronavirus outbreak halted your business? Click here to read about what the future holds for marketing events in times of COVID-19.

Is your hotel struggling to increase its amount of bookings? Here are the top 10 hotel marketing strategies that are guaranteed to maximize bookings.

Click here to find some easy ways to increase the ticket sales for your event.

Looking to make your next event’s marketing video really pop? Here are some amazing promo video ideas to help you out!

There is so much power in suitably branding your event because it is the determining factor in whether it will be remembered. But there is a right and wrong way to do it.

An increasingly trendy form of expanding your brand is partnered marketing. When planned systematically and implemented properly, collaborating for live events can be quite profitable.

It's always great to have press coverage for your event. Here's how to get press outlets interested.

In the events industry, event marketing strategies contain several moving parts that can make or break the success of an event or the brand itself. Here’s an inside look on what’s to come.

When you start a business, getting your name out there is a priority. That's why SEO for startups is essential. Here are 5 tips you need to follow.

One of the best ways to boost your event without breaking the bank is to create effective event branding. Here's how to do it.

It is no secret in event marketing know that emails have long been the go-to form of communication for modern day businesses and will continue to be that way for the foreseeable future.

Need to sell a lot of tickets to your event quickly? Here are 7 tips to help you with event ticket sales.

Learn how Event Planners in NYC can take their events strategy to new levels with these 5 groundbreaking B2B event marketing concepts.

NY Event Planners can't have an event without people. Increase your attendance with these effective and proven tactics to increase ticket sales for your next event.

In order for corporate event planners to develop a "must attend" event, they must know the secret to captivating the audience with on-site event branding that will persuade attendees to come back.