Marketing Strategy

  • Do Corporate Event Planners Know How to Source An Ideal Target Audience?

    Do Corporate Event Planners Know How to Source An Ideal Target Audience?

    The biggest part of the event marketing strategy that corporate event planners put into place is the promotional effort to draw in attendees and boost ticket sales.

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  • Experiential Marketing Approaches That ACTUALLY Work

    Experiential Marketing Approaches That ACTUALLY Work

    With experiential marketing the key is to create interactive experiences for attendees. In this article, we'll review some experiential marketing methods that actually work.

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  • Captivate Attendees With These On-site Branding Tips

    Captivate Attendees With These On-site Branding Tips

    In order for corporate event planners to develop a "must attend" event, they must know the secret to captivating the audience with on-site event branding that will persuade attendees to come back.

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  • How to Promote Your Event Online for Free

    How to Promote Your Event Online for Free

    In this article we will review 5 Free Event Marketing Methods

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  • How Event Storytelling Benefit Event Managers

    How Event Storytelling Benefit Event Managers

    In this article we will cover how event industries pros can benefit from the effects that storytelling has on people at events.

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  • Top Ways to Create Engaging Content for Events

    Top Ways to Create Engaging Content for Events

    These advertising methods and ideas will really help you create engaging content to apply to your event marketing strategies.

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  • Event Marketing Funnel: How to Boost Ticket Sales

    Event Marketing Funnel: How to Boost Ticket Sales

    In this article, we will help you construct an event marketing funnel that is sure to increase your ticket sales.

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  • Email Marketing is Not Dead in the Events Industry

    Email Marketing is Not Dead in the Events Industry

    In this article, we’re going to review quick, simple, email campaign tactics that you can apply to your event marketing strategies.

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  • I Can Hear the Bells: 5 Trade Show Booth Ideas For Any Wedding Planner

    I Can Hear the Bells: 5 Trade Show Booth Ideas For Any Wedding Planner

    Trying to gain attention at any expo can be a challenge. You want to make sure you stand out. Here are 5 trade show booth ideas that will be sure to turn heads.

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  • 7 Event Marketing Strategies That Will Lift Your Company off the Ground

    7 Event Marketing Strategies That Will Lift Your Company off the Ground

    Having a good marketing plan is important for any company. Here are 7 event marketing strategies that will aid your company in gaining clients.

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  • Everything You Need to Know About Marketing Your Event Planning Business at a Trade Show

    Everything You Need to Know About Marketing Your Event Planning Business at a Trade Show

    If you own an event planning business, you'll benefit from exhibiting at a trade show. Here's everything to know about trade show marketing.

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  • Maximizing Your Event's Social Media Advertising Effectiveness

    Maximizing Your Event's Social Media Advertising Effectiveness

    Social media is a powerful tool in event promotion. Here is how you can increase the social media advertising effectiveness of your event.

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  • Setting Up Shop: The Benefits of Exhibiting at Trade Shows

    Setting Up Shop: The Benefits of Exhibiting at Trade Shows

    There are many reasons why you should exhibit at trade shows. Read on to learn the benefits of setting up a booth.

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  • The Secret to Incorporating Influencer Marketing into Events

    The Secret to Incorporating Influencer Marketing into Events

    Experts in the industry believe that influencer marketing will be the key ingredient to boosting sales and push traffic to events in the upcoming years.

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  • When Should Event Marketing Companies Use Experiential Events Marketing?

    When Should Event Marketing Companies Use Experiential Events Marketing?

    In this article, Event Marketing Companies will get a better understanding of the true meaning of experiential event marketing.

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  • 5 Steps to Planning a Measurable Brand Event

    5 Steps to Planning a Measurable Brand Event

    In this article, we will cover how to plan a brand event that will drive measurable results.

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  • How to Make Event Marketing Work for You

    How to Make Event Marketing Work for You

    If you are an Event Planner who is still trying to dissect how to make event marketing work for your brand, there are a few approaches that the team at The Event Planner Expo recommends you take.

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  • 7 Event Marketing Strategies That Will Lift Your Company off the Ground

    7 Event Marketing Strategies That Will Lift Your Company off the Ground

    Having a good marketing plan is important for any company. Here are 7 event marketing strategies that will aid your company in gaining clients.

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  • Insight on the Future of Event Marketing

    Insight on the Future of Event Marketing

    In the events industry, event marketing strategies contain several moving parts that can make or break the success of an event or the brand itself.

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  • The Best Template for Your Event Marketing Plan

    The Best Template for Your Event Marketing Plan

    Event marketing companies must have a killer promotion plan to ensure the success of an event. But, it’s not always easy for them to know where to begin.

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