Virtual event management can seem overwhelming due to its competitive nature. You need to make your event stand out to make sales and build a strong reputation.
This article is here to give you a guide on how to attract virtual event attendees. We talk about how to figure out your target market, which is the key to focused online marketing.
We cover different avenues for promoting your event online. We also talk about how you can boost your content for the best results. Let's get started!
Clarify Target Audience
When marketing virtual events, it is important to have a clear idea of your target audience. You can define your target audience through their age, location, and interests. But, there are many factors that can impact your ideal clients, so try to be as comprehensive as possible.
This helps you be more focused on your marketing strategy and increase your sales.
Luckily it is often easier to work out who your ideal customers are for virtual events. Try and use data insights from your various online platforms to see who is showing an interest in the event.
Online Marketing Tools
When hosting virtual events, it is vital that you make the most of online marketing tools. This way you can maximize how many people you reach and convert them into sales.
Let's take a look at some ways you can attract virtual event attendees using online marketing.
Social Media
It is essential in this digital age to harness the power of social media for marketing. With more than 4 billion people using social media, it is the best way to share your event worldwide.
You can use it to build hype around your virtual event and event management business.
Most people spend many hours working and communicating through their smartphones. So by having a social media presence, people are more likely to encounter your business.
This could be on their suggestions page, or by tags from other accounts. You could also run paid adverts, as you can tailor these to reach a specific demographic.
This has a higher chance of success than many traditional marketing formats.
Website
You need to make sure that your website runs smoothly and is easy to use. If you have a page where the links don't work, or it is not well formatted, this will give a bad impression to customers.
This is especially important for virtual events. If your website doesn't work, this makes customers think your event won't work either.
Email Marketing
Email marketing is another great way to keep potential customers. It can be easy to get the initial click when doing social media advert campaigns. But keeping them interested and converting a sale is harder.
Sending regular emails is good for reminding people about key event information. It can also build up hype for the event by sending teasers and showing who the guest speakers will be.
Make sure that you include a link to your ticket sales page in every email. That way, even if they don't buy the first time they click, they may buy one at a later date.
Speaker Promotion
If you have booked keynote speakers for your virtual event, then ask them to promote the event. They are likely to have their own following both off and online, so harness that for sales.
If they have given talks at other events, post videos so attendees can see what to expect when they attend. This will build up anticipation and excitement within the audience.
Boost your Content
Now that we have covered the types of marketing you can use, it is time to think about optimizing your content. It is not enough to show up on people's suggestion pages, you need to get them to click on your links.
Let's look at a few ways that you will catch people's attention online through your content.
Brand Persona
Creating a brand persona for your events is as important as knowing your target audience. To stand out from other businesses, it needs to be clear who you are and why you are unique.
This needs to be coherent across all areas, such as your logo and color palette. This should also complement the voice you use when writing your content.
Be Consistent
We have all heard of the dreaded "algorithm" on social media but there are ways to make it work for you. One of the tried and tested ways is to be consistent with your posts.
This means you will need to plan ahead and write the necessary content in advance. This way you won't need to stress every day about writing a blog post or creating a Facebook ad.
There are many ways that you can automate this, so that takes the stress out of posting. Schedule regular posts for when your online platforms get the highest traffic.
Optimize SEO
Consistency is great, but if your content is not optimized, it might not get the clicks you were expecting. This is why understanding SEO is vital when attracting virtual event attendees.
Figure out which keywords and phrases your target audience will search for. Then make sure that these get integrated into your captions, website, and blog posts.
Using SEO means that you will appear in more Google search results and higher up the list.
Master Virtual Event Management
When it comes to hosting virtual events, you must focus on attracting attendees. Plan ahead and make sure your content and website create an easy funnel for your event page.
By mastering virtual event management, you can target the right market and increase sales.
If you want to grow your business as an event planner, attend the Event Planner Expo 2023.
We have organized some of the best speakers in the business to share their priceless wisdom with you. It is also a fantastic opportunity to network and find potential collaborators. Make sure you get your tickets now so you don't miss out!
