Good, effective photos can play a vital part in your event planner marketing strategies. There are several places to put your photos to good use, including emails, social media, and websites. Social media, in particular, requires a lot of photos to be posted on a regular basis to be effective. While it's true that social media platforms like Instagram do have photo editing capabilities, you definitely want to consider investing in a better platform. These photo editing platforms and solutions have countless functions to turn your photos into a work of art. Many of them are user-friendly and can be learned in a small amount of time. There are also several tutorials available that you can access for free. If you want to increase your brand awareness, then you need to incorporate visuals in your marketing strategies. Here are some great platforms to make your photos the best they can be.
1. Photoshop
It should be no surprise that Photo earned a spot on this list. The platform has been around for decades and is used by millions of individuals and businesses across the globe. There are countless functions, including cropping, color, and several other adjustments. At the same time, they are always adding new features and innovations to their technology. It is easy to learn and can make all the difference in your social media and marketing strategies.
2. Adobe Lightroom
This is another Adobe program that comes with several photo editing capabilities. It allows you to import and edit a very large number of images, and it has several functions, including color grading, spot removal, filters, and more. It stores and organizes your photos, and it now incorporates video editing capabilities. Adobe Lightroom is a highly innovative program.
3. Corel Paintshop Pro
This platform is very effective and perfect for amateur photo editors. It may not have as many capabilities as Adobe, but it certainly gets the job done. It offers a simple and easy-to-use interface, and it can be bought for a one-time fee of $60. Corel Paintshop Pro incorporates several features, including RAW image processing, graphic design, 360-degree photo editing, and more.
4. Canva
Canva is a free tool that is perfect for photo editing and graphic design. The tool lets you edit photos and incorporate them onto templates to share with others. It has several editing features, including cropping, frames, text, and more. You can also incorporate several different graphics to give your photos an edge. At the same time, you can use their photo enhancer to adjust the lighting, saturation, and more. Upload, edit, and download your new photos with ease. The platform can be used on desktops, tablets, as well as smartphones.
5. Snappa
This is another easy-to-use platform that is perfect for editing your photos and incorporating graphics. Snappa comes with 200+ fonts and hundreds of thousands of vectors and shapes. You can remove the backgrounds from images, resize your images, and share your images easily. The platform is free to use and is very user-friendly.
6. Visme
Visme is used by millions across the globe and allows you to create, edit, and share images. It is an all-in-one platform that comes with several editing features and templates. You can also incorporate text and 3D animated graphics. It is super easy to use, and you can add videos and audio to the platform, too.
If your event planning business needs a better way to create impressive images and photos, consider these photo platforms. And don’t miss The Event Planner Expo 2022 10 Year Anniversary coming to New York City this October. Click here to learn more about the #1 trade show for the events & hospitality industry.
