The Event Planner Expo

  • Why Sponsoring The Event Planner Expo 2025 Might Be the Smartest Marketing Move You Make All Year

    Why Sponsoring The Event Planner Expo 2025 Might Be the Smartest Marketing Move You Make All Year

    Marketing dollars are tighter. Competition is fiercer. And if your brand serves the event industry, or wants to reach decision-makers in corporate events, hospitality, design, or luxury...

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  • Influencer Partnerships: How to Leverage Thought Leaders to Drive Event Buzz

    Influencer Partnerships: How to Leverage Thought Leaders to Drive Event Buzz

    The NYC Event Planner’s Guide to Filling Rooms and Generating Pre-Event Momentum When it comes to planning events in New York City, great design and a strong run of show aren’t enough anymore. You...

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  • Branding Events: Top Strategies to Reinforce Your Impact

    Branding Events: Top Strategies to Reinforce Your Impact

    Let’s get something straight. Every event is a brand event. In a high-stakes market like New York City, where attendees are constantly comparing and posting, the difference between a forgettable...

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  • The Speaker Stack Strategy: Using Micro-Influencers to Build Hype Before Your Event

    The Speaker Stack Strategy: Using Micro-Influencers to Build Hype Before Your Event

    In 2025, having a killer keynote for your events just isn’t cutting it. You can lock in a powerful voice, a bestselling author, or even a TEDx legend. But if nobody knows who’s coming until they...

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  • Check Out the Hong Kong Dragon Boat Festival in NYC

    Check Out the Hong Kong Dragon Boat Festival in NYC

    In the Year of the Snake, a symbol of transformation, wisdom, and fierceness, there’s no better time to witness the power and precision of dragon boat racing. The Hong Kong Dragon Boat Festival in...

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  • Swipe Up, Show Up: Build Instagram Story Funnels That Drive RSVP’s

    Swipe Up, Show Up: Build Instagram Story Funnels That Drive RSVP’s

    Instagram Stories can be so much more than behind-the-scenes footage and morning coffee shots. For savvy event marketers, they’re a high-converting funnel disguised as a social scroll. Stories...

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  • Paid Ads for Events in 2025: What Event Pros Need to Know

    Paid Ads for Events in 2025: What Event Pros Need to Know

    Organic search is an integral part of your online marketing strategy, but the competition is fierce. In 2025, paid advertising is where you should focus your digital marketing energy. For NYC...

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  • Meet The Young Picassos

    Meet The Young Picassos

    If you’re looking for musical entertainment that goes beyond the usual cover band, The Young Picassos bring something different to the table. They’re a tight-knit musical collective with roots in...

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  • SummerStage in Central Park

    SummerStage in Central Park

    Sizzlin’ Hot Summer Schedule 2025 Summer in New York City means one thing for music and culture lovers: the return of Capital One City Parks Foundation SummerStage. Now in its 39th season, this...

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  • Best Rooftop Pools in NYC for Summer Fun

    Best Rooftop Pools in NYC for Summer Fun

    Rooftop pools in NYC are a secret summer escape New Yorkers crave. They offer skyline views, exciting social scenes, and, of course, refreshing plunges in cool water. It’s hot outside! Take a...

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  • Nothing Embodies Summer Like a Day at the Ballpark for a Yankees Game

    Nothing Embodies Summer Like a Day at the Ballpark for a Yankees Game

    Summer in New York City hits different when you’re in the Bronx cheering on the Yankees. The Bronx Bombers are bringing the heat with a lineup full of fan-favorite players and intense matchups....

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  • Content Collabs: How Smart Planners Partner with Speakers, Sponsors & Venues to Drive Visibility

    Content Collabs: How Smart Planners Partner with Speakers, Sponsors & Venues to Drive Visibility

    Smart event planners know the real magic happens when you collaborate with your event speakers, sponsors, and venues and not just on logistics, but also on content. Done right, content...

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  • Generative AI Meets Event Marketing: 7 Ways Smart Planners Are Using AI to Drive Attendance

    Generative AI Meets Event Marketing: 7 Ways Smart Planners Are Using AI to Drive Attendance

    If your event marketing strategy still looks like it did in 2019, it’s time for a serious upgrade. The future is here and it’s powered by generative AI. Forget basic automation or predictive...

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  • The New Rules of Event SEO: How to Make Sure Your Event Gets Found (and Filled)

    The New Rules of Event SEO: How to Make Sure Your Event Gets Found (and Filled)

    In New York City, where there’s an event happening on every corner, just putting together an incredible experience isn’t enough. If people can’t find it, they won’t show up. That’s where SEO comes...

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  • Check Out the Summer Lineup on Broadway

    Check Out the Summer Lineup on Broadway

    There’s nothing like Broadway in the summer. The perfect post-show dinner in the Theater District. July 2025 has unforgettable performances, especially for families looking to make the most of...

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  • Guide to Farmer’s Markets in NYC

    New York City farmer’s markets in the summertime is something locals look forward to every year. Coffee in hand, tote bag on your shoulder, and the scent of herbs and fresh bread in the air. NYC’s...

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  • Celebrate Brooklyn All Summer: BRIC Brooklyn 2025

    Celebrate Brooklyn All Summer: BRIC Brooklyn 2025

    There’s something magical about summer in Brooklyn, especially when live music comes to Prospect Park’s Lena Horne Bandshell. For nearly five decades, BRIC Celebrate Brooklyn! has brought the...

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  • Meet Once Upon a Blossom NYC

    Meet Once Upon a Blossom NYC

    Every great event needs a standout moment. That one photo-worthy centerpiece that makes people stop, smile, and say wow. That’s exactly what Once Upon a Blossom flower walls can do for your event...

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  • 5 Experiential Event Case Studies That Made Millions: Strategies to Drive Revenue & Engagement

    5 Experiential Event Case Studies That Made Millions: Strategies to Drive Revenue & Engagement

    Imagine producing a NYC event so unforgettable it not only leaves people talking for years. We’re talking millions of dollars, viral engagement online, and hot mentions among YouTube influencers. ...

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  • Get Them to Buy Now: Mastering FOMO for High-Impact Event Marketing

    Get Them to Buy Now: Mastering FOMO for High-Impact Event Marketing

    In a city like New York, where everyone’s calendar is packed and competition for attention is fierce, you’re not just planning an event—you’re marketing an experience. And if that experience...

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