The Event Planner Expo

  • Content Collabs: How Smart Planners Partner with Speakers, Sponsors & Venues to Drive Visibility

    Content Collabs: How Smart Planners Partner with Speakers, Sponsors & Venues to Drive Visibility

    Smart event planners know the real magic happens when you collaborate with your event speakers, sponsors, and venues and not just on logistics, but also on content. Done right, content...

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  • Generative AI Meets Event Marketing: 7 Ways Smart Planners Are Using AI to Drive Attendance

    Generative AI Meets Event Marketing: 7 Ways Smart Planners Are Using AI to Drive Attendance

    If your event marketing strategy still looks like it did in 2019, it’s time for a serious upgrade. The future is here and it’s powered by generative AI. Forget basic automation or predictive...

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  • The New Rules of Event SEO: How to Make Sure Your Event Gets Found (and Filled)

    The New Rules of Event SEO: How to Make Sure Your Event Gets Found (and Filled)

    In New York City, where there’s an event happening on every corner, just putting together an incredible experience isn’t enough. If people can’t find it, they won’t show up. That’s where SEO comes...

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  • Check Out the Summer Lineup on Broadway

    There’s nothing like Broadway in the summer. The perfect post-show dinner in the Theater District. July 2025 has unforgettable performances, especially for families looking to make the most of...

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  • Guide to Farmer’s Markets in NYC

    New York City farmer’s markets in the summertime is something locals look forward to every year. Coffee in hand, tote bag on your shoulder, and the scent of herbs and fresh bread in the air. NYC’s...

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  • Celebrate Brooklyn All Summer: BRIC Brooklyn 2025

    Celebrate Brooklyn All Summer: BRIC Brooklyn 2025

    There’s something magical about summer in Brooklyn, especially when live music comes to Prospect Park’s Lena Horne Bandshell. For nearly five decades, BRIC Celebrate Brooklyn! has brought the...

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  • Meet Once Upon a Blossom NYC

    Meet Once Upon a Blossom NYC

    Every great event needs a standout moment. That one photo-worthy centerpiece that makes people stop, smile, and say wow. That’s exactly what Once Upon a Blossom flower walls can do for your event...

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  • 5 Experiential Event Case Studies That Made Millions: Strategies to Drive Revenue & Engagement

    5 Experiential Event Case Studies That Made Millions: Strategies to Drive Revenue & Engagement

    Imagine producing a NYC event so unforgettable it not only leaves people talking for years. We’re talking millions of dollars, viral engagement online, and hot mentions among YouTube influencers. ...

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  • Get Them to Buy Now: Mastering FOMO for High-Impact Event Marketing

    Get Them to Buy Now: Mastering FOMO for High-Impact Event Marketing

    In a city like New York, where everyone’s calendar is packed and competition for attention is fierce, you’re not just planning an event—you’re marketing an experience. And if that experience...

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  • Event Arcade: How Retro Games Are Making a Comeback at Grown-Up Events

    Event Arcade: How Retro Games Are Making a Comeback at Grown-Up Events

    A Nostalgic Comeback With a Modern Twist Remember Pac-Man, Space Invaders, and Dance Dance Revolution? Yeah, the good stuff. These were the kind of games that had us glued to screens with greasy...

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  • Behind-the-Scenes Content: Building Anticipation and Trust

    Behind-the-Scenes Content: Building Anticipation and Trust

    Event planners who want to succeed in competitive markets like NYC need to know how to deliver the immersive experiences and authenticity today’s event guests demand. One of the best ways to do...

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  • How Sensory Experiences Can Elevate Your Event & Increase Engagement in 2025

    How Sensory Experiences Can Elevate Your Event & Increase Engagement in 2025

    Imagine walking into a NYC event (maybe a social party or a corporate gala) that feels like stepping into a whole new, and completely different world. Vivid visuals catch your eye, a soothing...

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  • Community-Driven Events: Turning Attendees into Advocates

    Community-Driven Events: Turning Attendees into Advocates

    Community-driven events are unique in that they offer an opportunity to involve the community as part of your event team. Whether you’re hosting a fundraising event or a local festival, community...

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  • What We Can Learn from 20 of the World’s Most Viral Experiential Campaigns

    What We Can Learn from 20 of the World’s Most Viral Experiential Campaigns

    In a city where the average guest has seen it all, NYC events have to do more than deliver—they need to explode. That’s why some of the best inspiration comes from looking outside the bubble....

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  • Lip Sync Battles, Live Karaoke, and Crowd-Powered Playlists

    Lip Sync Battles, Live Karaoke, and Crowd-Powered Playlists

    Background music isn’t cutting it anymore. Your guests didn’t put on dress shoes and skip dinner with their kids just to vibe to the same ten songs from the corporate Spotify playlist. These days,...

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  • 3 Must-Have AI Tools Every Events Business Needs to Stay Ahead

    3 Must-Have AI Tools Every Events Business Needs to Stay Ahead

    Let’s cut the fluff — if you’re still doing things manually in 2025, you’re falling behind. AI isn’t the future. It’s the present. And if you’re in the events business, you either embrace it or...

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  • From Click to Checkout: 11 Tips for Turning Your Event Website Into a Ticket-Selling Machine

    From Click to Checkout: 11 Tips for Turning Your Event Website Into a Ticket-Selling Machine

    You thought if you built it, they would come. But your event website is as still and quiet as a ghost town. You swear you saw a tumbleweed rolling across the screen the last time you checked it to...

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  • 5 Brutal Reasons You Can’t Miss The Event Planner Expo This Year

    5 Brutal Reasons You Can’t Miss The Event Planner Expo This Year

    (And What You’ll Regret If You Don’t Show Up) Let’s be honest: this isn’t just another networking mixer. The Event Planner Expo is the event marketing conference NYC professionals talk about all...

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