Susan Serena

To help get the right tactics on your radar so you can grow smarter and faster, click to read our 6 event marketing strategies that are perfect for growing any event planning business!

There are a plenty of ways to market your event planning services and stay ahead of the competition in 2022! Here are our top tips for successful event planning marketing!

Instead of relying on boring video conferences and ho-hum happy hours, here are 5 creative virtual events for teams and companies that event professionals should try out.

It's true: virtual team building can be just as effective as in-person events. Here are some ideas to get you started!

Here are some helpful tips on how you can gain sponsors for your online events.

We all know that networking is crucial, but how do you build a relationship with someone you’ve just met? Here are ten tips on how to get close with your vendors.

One of the most difficult aspects of event planning is sticking to your budget. Here are some tips that can help make sure that you don’t overspend!

Read this article to learn how you can make good use of your Facebook promotions while still being fair and transparent with your fans.

The event industry is a busy one. If you’re putting on multiple events, you know that the show must go on no matter what. Here are some tips on how to ensure that everything goes smoothly.

When it comes to event branding, the best approach is to think of your audience as the ultimate arbiter of value. What makes your event so desirable? Why should they care?

The future of event apps will allow you to create a one-of-a-kind experience that's designed just for you.

Your speakers, sponsors, and breakout sessions are all lined up. Now that your registration page has been set up, how can you increase attendance?

Knowing the basic safety requirements for food events puts you in a great position to identify any additional safety requirements specific to your event.

An event design that is done well can transform a venue's atmosphere, and may give attendees something to talk about, or share on social media.

Make the process of selling event tickets as easy as possible by using the best technology. Build a sense of urgency with early-bird special pricing, limited time offers, and top-notch marketing copy.

What are the best ways to promote your events using social media? What works for you among the tips included in this article (click to read)? Please let us know in the comments!

Learn how to use email marketing in your event marketing campaigns to boost sales conversions.

Delivering high-quality value on your live sessions is your mission and an increase in engagement and following is the return you’ll receive on your invested time.

Community events after COVID: What Event Professionals Need to Know