Susan Serena

  • How Event Planning Vendors Are Scaling Today

    How Event Planning Vendors Are Scaling Today

    Selling products and services to event planners can be extremely lucrative. Click to read how to make yourself stand out in a sea of vendors all trying to do the same thing.

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  • 6 Must Do Marketing Tactics to Grow Your Event Planning Business

    6 Must Do Marketing Tactics to Grow Your Event Planning Business

    To help get the right tactics on your radar so you can grow smarter and faster, click to read our 6 event marketing strategies that are perfect for growing any event planning business!

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  • Top Event Planning Marketing Tips in 2022

    Top Event Planning Marketing Tips in 2022

    There are a plenty of ways to market your event planning services and stay ahead of the competition in 2022! Here are our top tips for successful event planning marketing!

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  • 5 Creative Virtual Events for Teams and Companies

    5 Creative Virtual Events for Teams and Companies

    Instead of relying on boring video conferences and ho-hum happy hours, here are 5 creative virtual events for teams and companies that event professionals should try out.

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  • Team Building Events - Done the Right Way Virtually

    Team Building Events - Done the Right Way Virtually

    It's true: virtual team building can be just as effective as in-person events. Here are some ideas to get you started!

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  • Creative Ways to Gain Sponsors for Online Events

    Creative Ways to Gain Sponsors for Online Events

    Here are some helpful tips on how you can gain sponsors for your online events.

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  • Best Ways to Build Relationships with Event Vendors

    Best Ways to Build Relationships with Event Vendors

    We all know that networking is crucial, but how do you build a relationship with someone you’ve just met? Here are ten tips on how to get close with your vendors.

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  • 5 Tactics to Making the Most Out of Your Event Budget

    5 Tactics to Making the Most Out of Your Event Budget

    One of the most difficult aspects of event planning is sticking to your budget. Here are some tips that can help make sure that you don’t overspend!

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  • How to Maximize Your Promotions on Facebook

    How to Maximize Your Promotions on Facebook

    Read this article to learn how you can make good use of your Facebook promotions while still being fair and transparent with your fans.

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  • Winning Logistic Strategies for Event Pros

    Winning Logistic Strategies for Event Pros

    The event industry is a busy one. If you’re putting on multiple events, you know that the show must go on no matter what. Here are some tips on how to ensure that everything goes smoothly.

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  • How to Set Your Event Brand Above the Competition

    How to Set Your Event Brand Above the Competition

    When it comes to event branding, the best approach is to think of your audience as the ultimate arbiter of value. What makes your event so desirable? Why should they care?

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  • The Best Mobile Event Apps in 2022

    The Best Mobile Event Apps in 2022

    The future of event apps will allow you to create a one-of-a-kind experience that's designed just for you.

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  • How to Increase Attendance for Your Virtual Events

    How to Increase Attendance for Your Virtual Events

    Your speakers, sponsors, and breakout sessions are all lined up. Now that your registration page has been set up, how can you increase attendance?

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  • Food and Beverage Safety Rules after COVID

    Food and Beverage Safety Rules after COVID

    Knowing the basic safety requirements for food events puts you in a great position to identify any additional safety requirements specific to your event.

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  • Mastering the Art of Event Design

    Mastering the Art of Event Design

    An event design that is done well can transform a venue's atmosphere, and may give attendees something to talk about, or share on social media.

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  • Using Social Media to Increase Ticket Sales

    Using Social Media to Increase Ticket Sales

    Make the process of selling event tickets as easy as possible by using the best technology. Build a sense of urgency with early-bird special pricing, limited time offers, and top-notch marketing copy.

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  • 3 Ways to Boost Your Event Marketing on Social Media

    3 Ways to Boost Your Event Marketing on Social Media

    What are the best ways to promote your events using social media? What works for you among the tips included in this article (click to read)? Please let us know in the comments!

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  • How to Ace Your Event Marketing Email Campaigns

    How to Ace Your Event Marketing Email Campaigns

    Learn how to use email marketing in your event marketing campaigns to boost sales conversions.

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  • How to Ace Your Live Sessions on Social Media

    How to Ace Your Live Sessions on Social Media

    Delivering high-quality value on your live sessions is your mission and an increase in engagement and following is the return you’ll receive on your invested time.

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  • Top 3 Tips for Planning Community Events

    Top 3 Tips for Planning Community Events

    Community events after COVID: What Event Professionals Need to Know

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