Expert Tips and Insights from Top Event Planners in New York City

March 18, 2023 Susan Serena

Planning an event can be a daunting task, especially in a city as bustling as New York. From finding the perfect venue to coordinating vendors and managing budgets, there are numerous elements to consider to ensure a successful event.

That's why we've gathered insights and expert tips from top event planners in New York City to help you plan your next event with ease.

12 Expert Tips from Top Event Planners in New York City

Start with a Clear Vision

Before you begin planning your event, it's essential to have a clear vision of what you want to achieve. This includes understanding your audience, their needs and preferences, and what you want to achieve with the event.

According to Jennifer Gilbert, CEO and founder of Save the Date, "having a clear vision helps you to stay focused and organized throughout the planning process and ensures that everyone involved in the event is working towards the same goal."

Set a Realistic Budget

Creating a budget is one of the most critical aspects of event planning. It's essential to have a realistic budget that takes into account all the costs involved in organizing an event, including venue rental, catering, decorations, and marketing.

As Kate Edmonds, Founder and President of Kate Edmonds Events, explains, "budgeting is the foundation of a successful event. It's crucial to have a clear understanding of what you can afford and prioritize your spending accordingly."

Choose the Right Venue

Choosing the right venue is crucial to the success of your event. You need to consider factors such as the size of the venue, its location, accessibility, and amenities.

As Marcy Blum, Founder of Marcy Blum Events, advises, "finding the right venue is key to creating a memorable event. It's important to think about the atmosphere you want to create and choose a venue that can accommodate your needs."

Create a Memorable Experience

An event is not just about the logistics; it's about creating a memorable experience for your guests. This includes elements such as music, entertainment, and activities that engage and delight your audience.

As Kim Myhre, formerly of MCI Experience, explains, "creating a memorable experience is about creating an emotional connection with your audience. You need to think about what will make your event stand out and engage your guests on a deeper level."

Build Relationships with Vendors

Vendors play a crucial role in the success of your event. It's essential to build strong relationships with them to ensure that they deliver high-quality services and products.

According to David Monn, Founder of David Monn LLC, "building relationships with vendors is key to creating a successful event. You need to communicate your expectations clearly, and be open to their ideas and suggestions."

Embrace Technology

Technology can be a valuable tool in event planning, from creating online invitations to managing registration and check-ins.

As Liz King Caruso, Founder of Liz King Events, explains, "technology can streamline the planning process and improve the overall experience for your guests. You need to embrace technology and use it to your advantage."

Be Flexible

No matter how much you plan, things can always go wrong on the day of the event. It's essential to be flexible and adapt to any unexpected challenges that may arise.

As Jung Lee, Founder and Creative Director of FETE NY, advises, "you need to be prepared for the unexpected and have contingency plans in place. You also need to be able to think on your feet and make quick decisions."

Pay Attention to Detail

The little details can make a big difference in the success of your event. From the table settings to the lighting, it's important to pay attention to every detail to create a cohesive and visually stunning event.

As Emily Clarke, Founder and Creative Director of Emily Clarke Events, explains, "paying attention to detail is what sets an event apart. You need to think about every aspect of the event, from the big picture down to the smallest details, to create a cohesive and memorable experience."

Consider Sustainability

As we become more aware of the impact of events on the environment, it's important to consider sustainability when planning an event. This includes choosing eco-friendly vendors, reducing waste, and minimizing the carbon footprint of the event.

As Tracy Taylor Ward, Founder and Creative Director of Tracy Taylor Ward Design, explains, "sustainability is becoming more important in event planning. You need to think about how you can reduce the environmental impact of your event and make it more eco-friendly."

Collaborate with Experts

Event planning involves many different elements, from design to catering, entertainment, and marketing. It's essential to collaborate with experts in these fields to ensure that each element of the event is executed to a high standard.

As Jung Lee advises, "you can't be an expert in everything. It's important to collaborate with experts in each field to ensure that you're delivering a high-quality event."

Prioritize Safety and Security

Safety and security should be a top priority when planning an event, especially in a city as large as New York. It's essential to have a plan in place for emergencies, including evacuation procedures and communication protocols.

As Michael Cerbelli, CEO and President of Cerbelli Creative, explains, "you need to prioritize safety and security at your event. This includes having a clear plan in place for emergencies, and ensuring that your guests feel safe and secure."

Focus on the Guest Experience

At the heart of every successful event is the guest experience. It's essential to create an event that engages and delights your audience, leaving them with a positive and memorable impression.

As Colin Cowie, Founder and CEO of Colin Cowie Lifestyle, explains, "the guest experience is everything. You need to create an event that is tailored to your audience, and focuses on their needs and preferences."


Event planning can be a complex and challenging process, but with the right strategies and expert tips, you can create a successful event that engages and delights your audience. Whether you're planning a corporate event, wedding, or social gathering, these insights from top event planners in New York City can help you navigate the planning process with ease.

From setting a realistic budget to prioritizing safety and security, paying attention to detail, and focusing on the guest experience, these tips can help you create a memorable and successful event that meets your goals and exceeds your expectations.

Thank you for reading these expert tips and insights from top event planners in New York City. If you're interested in learning more about event planning and networking with industry professionals, we invite you to attend The Event Planner Expo in New York City. This annual event brings together event planners, vendors, and experts for three days of education, networking, and inspiration.

Don't miss this opportunity to learn from the best and connect with other event professionals. Click here to register for The Event Planner Expo in New York City and take your event planning skills to the next level! Click here to learn more!


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