In a world where people are drowning in countless forms of instant everything and continuous impersonalized online communication, hosting an event for your client may seem like a bit of a throwback.
New York Event Planners say that holding an event for your clients has its paybacks. For starters, it’s an excellent way to connect with your customers. If done right, events are a classic way for New York Event Planners to help businesses engage their customers, whether its consumer or corporate. The personalized interface with a targeted demographic can help you shape brand loyalty or generate new interest in order to add to your customer base and build your business up.
The reason businesses often fail to recognize that it’s time to have a client event is because they’re too busy focusing on what it is they do best…their job. Client events may appear to be all fun and games and while New York Event Planners do often include games and plenty of fun for these event types, there’s a strategic component behind these client events and they surely serve a purpose. If one of these circumstances below sound familiar to you, it means it’s definitely time for you to pick a date and time to get the planning going!
1. You can’t remember the last time you saw one of your clients. There’s a lot of value in face-to-face conversations and interactions in this digital age. Plan a simple event or a lunch meeting to reengage with your current clients. They’ll appreciate you reaching out in such a way.
2. You have a new product or need to sell more products. Use an event less as a time to sell and more as a reminder to your clients so you’ll be top of mind when they’re ready to buy.
3. You’re trying to gain new clients. This is a perfect opportunity to invite your top clients to an event and ask them to bring a friend. Have some fun and expand your network.
4. You have competition. Stand out from your competition by engaging with your clients outside of a sales pitch. We’ve said it before and we’ll say it again, people do business with people.
If one of these situations sound familiar you may want to think about hiring one of the top New York Event Planners to help you organize a client event so that you can begin reaping the benefits. With Spring approaching, there are a lot of really great event options from boats to sporting games to cocktails and chatter on rooftops. We know you’re busy enough with your current job…so let us help you!
Conclusion
Events for customers may seem like a bit of a throwback compared to the days when a handshake had more meaning than a text alert on your cell phone. A client event done right can be just as valuable today but if done the wrong way, it could end up being just another costly cocktail party.
As you think beyond tweets and text alerts to connect with customers, make sure you have a specific goal, some commitment, and a budget to host an event that your customers will remember.
For more information on how to plant an event for your clients, contact us today!
