Podcasts are becoming a more and more popular form of media. In fact, 165 million Americans have listened to a podcast in their lives, and 22 percent of Americans listen to podcasts on a weekly basis.
For consumers, podcasts are an excellent source of entertainment. For businesses, podcasts offer a great marketing opportunity.
But, if your business is new to the podcasting world, there are some things you should know before you get started.
Check out this guide to learn about the top podcast tips and tricks for your business.
1. Consider Your Goals
Before you launch a podcast for your business, you need to consider your goals. Thinking about what you'd like to accomplish through your podcast can really help shape your overall strategy.
For example, do you want to raise brand awareness through your podcast? Do you want to provide consumers and business partners with more information about your industry? Are you looking to sell a certain product or service?
While everyone's goals will be different business podcasts find the most success when they focus on brand awareness.
People are already bombarded with advertising and marketing materials daily that try to sell them on a product. By focusing on brand awareness, you give your audience members a break from traditional forms of advertising. This will not only help build brand awareness, but it'll also help build client trust.
2. Be Consistent
One thing people like about podcasts is that they offer consistency. Successful podcasters know this, which is why you'll see the most successful podcasts following the same format with each episode, putting episodes out at the same time each week, and keeping the same hosts.
So, before you dive into recording, make sure you figure out a few things:
- Decide who the main podcast host will be (many podcasts have two main hosts, which is great if you want a more conversational tone)
- Figure out the format of your podcast- Do you want to do interviews? Oner-person storytelling? Or back-and-forth conversations?
- When will you release your podcast?
- Approximately how long will each episode be?
By knowing these things beforehand, you'll be able to deliver consistent content to your listeners.
3. Listen to Other Podcasts
To get a taste for what customers and clients in your industry are looking for, take some time to listen to other podcasts.
This will help you differentiate your podcasts from others and offer a unique point of view. And, listening to other podcasts will help you keep your finger on the pulse of industry trends.
Also, while it's good to listen to podcasts similar to yours, it can also help to listen to unrelated podcasts so you can gain inspiration for things like interviewing techniques and storytelling.
Podcast Tips: Are You Ready to Podcast?
With these podcast tips in mind, you'll be ready to start your business' podcast.
Also, if you're throwing an event for your brand soon, be sure to check out this guide to discover the top tips to attract millennials to your event.
