Jessica Stewart

If your event marketing strategy still looks like it did in 2019, it’s time for a serious upgrade. The future is here and it’s powered by generative AI. Forget basic automation or predictive...

In New York City, where there’s an event happening on every corner, just putting together an incredible experience isn’t enough. If people can’t find it, they won’t show up. That’s where SEO comes...

Avoid livestream fails with expert strategies for creating immersive, high-quality virtual events.

Discover how top NYC event planners are using data and analytics to personalize attendee experiences, boost engagement, and drive ROI.

Master the LinkedIn tactics that help event planners move from visibility to registration.

Give ‘em something to drink about with a branded signature event cocktail. Branded cocktails embody the spirit of your event (pun intended).

In a city like New York, where everyone’s calendar is packed and competition for attention is fierce, you’re not just planning an event—you’re marketing an experience. And if that experience...

A Nostalgic Comeback With a Modern Twist Remember Pac-Man, Space Invaders, and Dance Dance Revolution? Yeah, the good stuff. These were the kind of games that had us glued to screens with greasy...

Event planners who want to succeed in competitive markets like NYC need to know how to deliver the immersive experiences and authenticity today’s event guests demand. One of the best ways to do...

Discover how Flash Mob 2.0 transforms NYC events into viral, branded experiences.

Boost event attendance with smarter email marketing. Learn top 2025 strategies for NYC planners and get inspired at The Event Planner Expo.

Want to boost engagement at your next NYC event? Discover 9+ interactive entertainment ideas—from gamified activations to DIY stations—that turn attendees into active participants.

Discover how gamification is transforming team building into exciting, interactive experiences. Explore fun, modern ideas NYC event planners can use to boost engagement and collaboration.

Edible art for NYC events is the wow factor that will make your next event stand out. Give your guests tasty treats they won’t forget with these snack walls and edible installations.

Let’s cut the fluff — if you’re still doing things manually in 2025, you’re falling behind. AI isn’t the future. It’s the present. And if you’re in the events business, you either embrace it or...

You thought if you built it, they would come. But your event website is as still and quiet as a ghost town. You swear you saw a tumbleweed rolling across the screen the last time you checked it to...

Discover why AI photo booths are the next big thing in NYC events. From flattering angles to custom filters, planners and guests are loving this smart, stylish upgrade.

Want to create an event that guests feel long after it’s over? Learn how to design immersive, multi-sensory event experiences that engage all five senses—sight, sound, smell, taste, and touch.

Use the latest event entertainment technology to wow your attendees and boost your client’s brand. Learn about the latest tech tools to entertain.