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Faux Real: Using Fake Florals, Foods, and Fabrics to Fool (and Delight) the Eye
Never thought about using fake florals, foods, or fabrics at your events? You’re missing out (faux real)! Learn how to go faux to fool (and delight) the eye.
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Ambient Artists: The Rise of Background Entertainment That Changes the Energy
Are you booking ambient artists at your events? Learn about the rise of background entertainment that changes the energy of events.
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Branded Bites: How Custom Logos on Food Are Dominating the Catering Scene
Branded food will make your guests salivate every time they see your logo. These branded bites prove the way to your attendees’ hearts is through their stomachs.
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How NYC Planners Are Monetizing Beyond the Event
Discover genius new ways to monetize your events as a top event planning professional in New York City.
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How to Turn Passive Event Attendees into Active Participants at Your NYC Events
Want your guests to do more than just show up? Discover 10 powerful strategies NYC event planners are using to spark real participation. Learn how to turn passive attendees into active, engaged fans.
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How to Use Event Entertainment to Reinforce Your Client’s Brand Message
Learn how to use entertainment to support your client’s brand message and create unforgettable event experiences. Get smart strategies and real-world tips for booking acts that resonate.
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Which One Drives More Event Impact: Celebrity Appearances or Emerging Talent?
Wondering whether to book a celebrity or showcase emerging talent at your next event? Explore the pros, cons, and real impact each choice can have on event success.
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Scent Pairing Is the New Wine Pairing: How to Activate Every Sense at the Table
Ready to elevate your events to the next level? Learn why scent pairing is the new wine pairing and how to use it to activate every sense at the table.
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How to Get Sponsors to Promote Your Event (For Free!)
Promote your event for free? Sponsors make it possible to fill seats while driving down marketing costs.
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How to Craft Proposals that Get Big-Budget Approvals
Get your event proposals approved faster. Learn how to pitch big-budget ideas with confidence, clarity, and strategy.
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Chatbots, AI & Automation: The Future of Event Communication
Transform how you connect with guests using AI. Automate updates, RSVPs, reminders, and more for flawless event communication.
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How to Design a High-Impact Grazing Table for Any Event
Grazing tables are the new centerpiece. Get expert tips on styling, sourcing, and building unforgettable food experiences for NYC events.
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Swipe Up, Show Up: Build Instagram Story Funnels That Drive RSVP’s
Instagram Stories can be so much more than behind-the-scenes footage and morning coffee shots. For savvy event marketers, they’re a high-converting funnel disguised as a social scroll. Stories...
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The Business Behind the Wow: Profit Strategies Every NYC Event Planner Needs to Know
From premium pricing to scalable packages, explore the business strategies successful NYC event planners use to grow revenue.
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The Vendor Vetting Playbook: NYC Event Planner’s Definitive Guide to Find Drama-Free Vendors
Find reliable NYC event vendors that won’t derail your event. Ditch the drama and learn the tricks to find vendors for a flawless event.
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Experiential Gifting: Creating Memorable Takeaways for Corporate Attendees
Give attendees the gift of core memories when you ditch the plastic swag in favor of experiential gifts. Upping your gifting game will give your brand a lasting boost.
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From Galas to Game Nights: Reimagining Fundraisers for the Next Generation
Plan fundraisers that appeal to Millennials and Gen Z. Younger donors aren’t into stuffy, white-tie events. Give them what they want with these fundraiser event planning tips.
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Cultural Showcases: Integrating Local Art and Music into Event Programming
Learn why cultural showcases matter, how to source creatives, and what’s trending in 2025 for unforgettable, city-powered experiences.
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Immersive Entertainment: Blurring the Lines Between Performer and Audience
Get inspired by immersive entertainment ideas that surprise, engage, and delight guests at every touchpoint.
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Generative AI Meets Event Marketing: 7 Ways Smart Planners Are Using AI to Drive Attendance
If your event marketing strategy still looks like it did in 2019, it’s time for a serious upgrade. The future is here and it’s powered by generative AI. Forget basic automation or predictive...
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