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The Business Behind the Wow: Profit Strategies Every NYC Event Planner Needs to Know
From premium pricing to scalable packages, explore the business strategies successful NYC event planners use to grow revenue.
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The Vendor Vetting Playbook: NYC Event Planner’s Definitive Guide to Find Drama-Free Vendors
Find reliable NYC event vendors that won’t derail your event. Ditch the drama and learn the tricks to find vendors for a flawless event.
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Experiential Gifting: Creating Memorable Takeaways for Corporate Attendees
Give attendees the gift of core memories when you ditch the plastic swag in favor of experiential gifts. Upping your gifting game will give your brand a lasting boost.
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From Galas to Game Nights: Reimagining Fundraisers for the Next Generation
Plan fundraisers that appeal to Millennials and Gen Z. Younger donors aren’t into stuffy, white-tie events. Give them what they want with these fundraiser event planning tips.
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Cultural Showcases: Integrating Local Art and Music into Event Programming
Learn why cultural showcases matter, how to source creatives, and what’s trending in 2025 for unforgettable, city-powered experiences.
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Immersive Entertainment: Blurring the Lines Between Performer and Audience
Get inspired by immersive entertainment ideas that surprise, engage, and delight guests at every touchpoint.
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Generative AI Meets Event Marketing: 7 Ways Smart Planners Are Using AI to Drive Attendance
If your event marketing strategy still looks like it did in 2019, it’s time for a serious upgrade. The future is here and it’s powered by generative AI. Forget basic automation or predictive...
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The New Rules of Event SEO: How to Make Sure Your Event Gets Found (and Filled)
In New York City, where there’s an event happening on every corner, just putting together an incredible experience isn’t enough. If people can’t find it, they won’t show up. That’s where SEO comes...
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Livestreaming Secrets: How to Host a Flawless Virtual Event
Avoid livestream fails with expert strategies for creating immersive, high-quality virtual events.
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Data-Driven, Designed for Impact: How Personalization Elevates the NYC Attendee Experience
Discover how top NYC event planners are using data and analytics to personalize attendee experiences, boost engagement, and drive ROI.
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The Best LinkedIn Strategies for Promoting Corporate Events
Master the LinkedIn tactics that help event planners move from visibility to registration.
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Signature Event Cocktails That Boost Your Brand
Give ‘em something to drink about with a branded signature event cocktail. Branded cocktails embody the spirit of your event (pun intended).
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Get Them to Buy Now: Mastering FOMO for High-Impact Event Marketing
In a city like New York, where everyone’s calendar is packed and competition for attention is fierce, you’re not just planning an event—you’re marketing an experience. And if that experience...
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Event Arcade: How Retro Games Are Making a Comeback at Grown-Up Events
A Nostalgic Comeback With a Modern Twist Remember Pac-Man, Space Invaders, and Dance Dance Revolution? Yeah, the good stuff. These were the kind of games that had us glued to screens with greasy...
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Behind-the-Scenes Content: Building Anticipation and Trust
Event planners who want to succeed in competitive markets like NYC need to know how to deliver the immersive experiences and authenticity today’s event guests demand. One of the best ways to do...
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Flash Mob 2.0: Choreographed Crowd Surprises for Elevated Engagement
Discover how Flash Mob 2.0 transforms NYC events into viral, branded experiences.
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Email Marketing for Events: How to Get More Engagement (and Better Turnout)
Boost event attendance with smarter email marketing. Learn top 2025 strategies for NYC planners and get inspired at The Event Planner Expo.
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Get Them in the Action: Interactive Entertainment That Transforms Your NYC Event
Want to boost engagement at your next NYC event? Discover 9+ interactive entertainment ideas—from gamified activations to DIY stations—that turn attendees into active participants.
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Gamification in the Workplace: Boosting Team Building Engagement Through Play
Discover how gamification is transforming team building into exciting, interactive experiences. Explore fun, modern ideas NYC event planners can use to boost engagement and collaboration.
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Snack Walls & Edible Installations: Turning Food Into Art Guests Can Munch On
Edible art for NYC events is the wow factor that will make your next event stand out. Give your guests tasty treats they won’t forget with these snack walls and edible installations.
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