Does it feel like your social media posts and marketing emails are falling on deaf ears?
Thanks to the Internet, you now have the fantastic ability to connect directly with your clients and customers. That said, marketing in our new online world can't help but feel a little disconnected on occasion.
After all, for as amazing as the world wide web is, it's no substitute for good old-fashioned face-to-face interaction. And, there's no better way to get out there and meet your customers than through brand events.
Don't think a brand event can help give your business the marketing boost it needs? Allow us to change your mind.
Here are seven reasons why you should integrate brand events into your marketing strategy.
1. Brand Events are More Effective
Social media is king (for now). But that doesn't change the fact that more people would prefer to interact with a living, breathing, human than with an Instagram post.
A fact that is especially true with the younger demographics.
A rapidly growing number of marketing experts agree that of all the forms of marketing, face-to-face interactions are the most effective.
So, if you want to get the most bang for your marketing buck, you should probably think about setting up an event.
While customers may prefer face-to-face interaction, that doesn't mean a piece of the online world can't work its way into the occasion.
If you create an engaging enough event, there is a good chance that clients who experience it will create some content while they're there.
And, if they record something, there's almost a definite chance that they'll share their experience on their social media.
Once that happens, you stand a good chance of picking up a few new customers.
A second-hand experience has the power to be just as effective as a first-hand one when someone you know, and trust shares it.
3. Meet New Loyal Clients
Hosting a brand event is also a fantastic way to introduce new potential customers and clients to your business. And, all of those face-to-face introductions come with benefits.
85% of customers who have a positive interaction with a company at a brand event will return to them to do business later on.
So, by hosting a brand event, you're assuring your business more customers and clients.
On top of that, when you host a brand event, you'll likely end up meeting a handful of other professionals and business owners. These introductions can also open up a lot of doors and present you with plenty of opportunities to grow your business.
How to Throw the Perfect Brand Event
Now that you know why you should add brand events to your marketing strategy, you're probably wondering how you go about hosting one.
That's where we come in.
Whether you're looking to throw your first brand experience or take your events to the next level, we can give you the tools you need to achieve your goals.