Event planning professionals will use the end-of-year and first month of the New Year time wisely, including strategizing new marketing ideas for 2023. As you plan your roadmap and outline the various marketing tools, don’t forget to consider the ever-important, bottom-line-impacting power of a great blog. Here are the advantages of having an event planner blog and reasons to consider starting or growing yours.
1. Drive Website Traffic & Improve Audience Reach
Instead of having a static website with few to no updates in content, create a blog to help drive traffic and inspire readership. Give people an ongoing reason to keep coming back for more, right to your website, with fresh, conversational content. Businesses with active blog schedules get 55% more traffic to their websites than those without a blog, as HubSpot Marketing shares.
2. Boost SEO Power
Search engine results drive search engine optimization. And those metrics are calculated by new content, along with indexed pages and keywords. Improving the presence of your event planning SEO and using a blog with a healthy keyword strategy will additionally improve how potential clients and audiences find you online. There are additional methods for improving SEO using a company blog, too, including linking strategies and posting frequency. But not having a blog at all means foregoing all these key SEO boost advantages.
3. Great Content Resource for Other Channels
Having an event-planning business blog also provides you with an arsenal of content to share across your other media channels. Promoting a recent blog on social media, for example, can improve interactions there and drive traffic back to your website simultaneously. Augment your social media marketing strategy with fresh blog content and get more mileage from your blogging content.
4. Grow Your Email Marketing Lists
How your company reaches new clients can be challenging. However, blogs can be the perfect “introduction” to new audiences, inspiring growth in email marketing lists. Use your blogs to familiarize your target audience with your brand, and ask for subscribers and opt-ins for future news and blog updates to arrive via email. Your blog content can continue to build trust in your brand in a more passive way and grow your email marketing contacts.
5. Attract New Event Clients
Blogs with strong CTAs are great ways to attract new clients and ask for engagement. Be conversational and educational in your blogging content, but then provide instructions for readers to take action. Here are some CTA examples that might inspire how you prompt action with your blogs:
- Call us for a quote
- Get your free estimate today
- Sign up for our newsletter
- Check out our services here
- Book your consultation
- Email us about your event
6. Be a Thought Leader
Not all blogs need to inspire action. For many event businesses, blogs are great tools for sharing industry insights, initiating relevant new conversations, and introducing new concepts. Thought leadership blogs are fantastic for improving brand awareness and building audience trust. These types of regular blogs will also position your brand as a leader in the industry, bringing value and solutions in new ways. Educational and inspirational posts are some of the best methods for customer retention, too.
7. Educate Your Audience
Speaking of educational posts, using a blog strategy to essentially coach your audience can be a game changer for your business. Manage new client expectations, share best practices and tutorials, and teach your potential clients how to solve problems when planning their events. Inadvertently, you’ll be positioning yourself as the solution to all those challenges, and you’ll be the first call they make when they’re ready to take action. Remember, too, blogs stick around. You can build a searchable library of resources that can continue to be an educational reference for your audiences long-term.
So, as you carve out your company’s marketing strategy for 2023, consider incorporating a blogging calendar. Connect with our team for more guidance in creating yours! And The Event Planner Expo 2023 is already in the works, so be sure to get on the waitlist today to receive announcements and updates for next year’s conference!