5 Lead Magnets for Event Planners to Keep Them Coming Back

November 21, 2022 Susan Serena

As an event planner in New York, you know that lead magnets are the best way to keep your clients coming back.

But how do you know which ones to choose?

The answer is simple: find out what your audience wants and give it to them. In this article, we'll discuss five different types of lead magnets that will help your audience want more.

Free Checklist

The most obvious and important thing you can do to make your checklist more useful is to make it specific to the problem you're trying to solve.

For instance, if you're an event planner in New York and have a checklist on how to make your meetings run smoothly, it's probably not going to be very helpful for someone who runs a small bakery.

When creating lead magnets, think about what problems your target audience has in common and try addressing those issues with a single solution that they can implement immediately.

If you want people who download the free content from your site (ahem—lead magnets) back again in the future, make sure there is value in it for them!

They may not be able to buy anything from you right now because of budget constraints or other reasons but if they get value out of what they receive then they'll likely come back looking for more information when their circumstances change.


If you’re planning an event, there are few better ways to keep your audience coming back than by providing them with valuable and engaging content.

An eBook can be a great way to educate your audience on topics relevant to their interests, as well as provide them with something they can take away and use in the future.

The process of creating an eBook is simple:

  • Write a book
  • Get it edited by someone who knows what they’re doing (this is important)
  • Design cover art that complements the written content inside
  • Publish it on platforms like Amazon and iTunes to get it in front of as many people as possible

When people buy your eBook, they’re signaling that they want more from you. You can use your eBook to drive sales of other products, like courses or coaching programs. It’s an easy way to make passive income The most important part is that you are adding value to people’s lives.

Downloadable Calendar Template

Use a calendar, people. A downloadable calendar is a great lead magnet for event planners in New York to create an easy way to keep track of important dates and save time when planning events.

You can use this template to create a calendar for just about anything: wedding planners, event planners, even real estate agents can use it as a lead magnet or thank you gift for clients who have booked their venue through you.

It’s a great way to get people in the door and build trust. The best part is that you can easily customize it with your brand, colors, and logo. Create two versions: one for desktop users and one for mobile users

Online Course

Create a course to help people plan their events. The best way to do this is to create a free online course that gives an overview of the event planning process, including how to get started, where to find resources, and what to look for in an event planner in New York.

Make it interactive by including quizzes and videos, not only so you can show off your event planning knowledge but also so you can capture the emails of anyone who takes your course. In this way, your online course becomes an excellent lead magnet (also the bottom of your sales funnel) to your high-ticket offers and/or paid event planning service.

You can also use it as a way to build authority in your niche and get more people following you on social media.

Make sure to create an email sequence that will help guide prospects through each step of their journey, so they become a paying customer at some point along the way.

Online courses are an excellent lead magnet because they're valuable, free (or low cost), and highly shareable.

When you create a course, it's important to make sure that it's useful and high-quality. You don't want people to be disappointed after taking your course and then not become a paying customer.

Email Newsletter

Email newsletters are a great way to keep your clients up to date on the latest information about events and changes in your business. It’s also considered a silent lead magnet because it’s a great way to build your audience without them knowing it. The more people you get on your email list, the more likely they are to become customers down the road.

The key to email marketing is building a relationship with your subscribers. Make sure you include invaluable content that they’ll actually want to read, and also make sure that you’re giving them something in return for signing up (i.e., give away access to a free webinar). This can be done by offering discounts, coupons or other specials on your products and services.

The more you can get your audience to engage with you, the better. This is why it’s important to not only send emails but also include links and other content that encourages them to visit your website or social media pages. This allows you to diversify how people interact with your brand, which will increase awareness and sales over time.


Don't forget that your audience may have different needs. Some might want free checklists, some might prefer templates and others may be looking for an online course or email newsletter.

You should tailor your lead magnets to meet the specific needs of each customer group so that they can find what they need quickly and easily!

If you’re looking for more creative ways to generate more income as an event planner in New York, you should click here for more info on attending our next Event Planner Expo! Our workshops are filled with practical strategies and tips that you can use to grow your business. If you'd like to learn more about our upcoming expo, be sure to visit our website!


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