When it comes to running a business, there are several reasons why you should be posting blogs on a regular basis. Blogs are a great way to showcase your knowledge of your industry as well as gain brand exposure. Several companies write blogs on a regular basis that inform others about their products and services as well as the market that they are in. While blogging might seem like a daunting task, it is a skill that is easy to learn. There are also several great platforms out there that can help you write blogs consistently. They are user-friendly and they can integrate into your website. When it comes to blogging, you should also break your industry down into subcategories. Pick ultra specific categories that relate to your field and delegate your team to write about them. If you are an event planner, then you are definitely going to want to look at these platforms to help you incorporate blogs into your marketing and sales strategy.
1. WordPress
There are many functions within WordPress that can greatly help your company. WordPress is very user friendly and is used by Fortune 500 companies around the world. The platform allows you to pick a domain for your blog and the software is free to install. The editor in WordPress allows you to add SEO and metadata descriptions to help drive traffic. You can incorporate links, images, and more to make your blog the best it can be.
2. UberFlip
UberFlip is another user-friendly platform that has several functions. UberFlip allows you to incorporate blogs directly into your websites. Its editor is extremely easy to master and also lets you incorporate SEO and metadata. At the same time, they come with a dedicated customer support team who will work with you to answer any questions that you may have. UberFlip also allows you to create marketing and sales streams to showcase your blogs. Essentially, these are sites that show your selected blog content. You can personalize them with your logo and company name as well.
3. Wix
Wix is a website builder that is perfect for showcasing your brand and business. It is easy to use and allows for customization as well as optimization for search engines. You can choose from over 500 customizable website templates to create around your business. After you create a website, you can easily design a blog and start creating content. Wix’s editor allows you to customize your blog's design and layout. Publish articles automatically or schedule them for a later date.
4. Medium
Medium is an open platform that is used for digital publishing. There are millions of collaborators on Medium including journalists and independent writers. At the same time, this platform allows you to earn money for your writing. There are millions of readers on Medium. You can easily create a custom blog through the site or start a publication. There are also several tools within the site to connect you with other writers and readers. Join the Partner Program and start getting paid for your writing
5. Tumblr
Tumblr is a unique platform that allows you to share a variety of content. It also incorporates social media into its site. You can share blogs on a regular basis as well as photos, quotes, videos, and more. If you are looking to post shorter content, then this site is perfect for you. At the same time, you can connect with your readers in real time to gain feedback for your work.
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