Did you know that the job market for event planners is expected to grow by 18% by 2030? This is much faster than the average job growth in other industries which can make being an event planner competitive.
To solidify your name in the business, it's important to find your audience. If you want to have a successful event, you need to follow some event marketing tips.
Keep reading to learn them.
Build a Website
If you don't already have a website to market all of your events, make one! You can add a landing page and contact form for event marketing purposes.
From there, you can focus on branding and search engine optimization (SEO) to gain more site traffic which will result in more people coming to your event.
When building a website, choose a memorable domain name and stick to your brand guidelines. Add clear CTAs that funnel visitors to a registration page for your specific event.
Another one of the best event marketing tips to follow is to include information about your guest speakers. On your website, you can add biographies of each speaker to get people interested in hearing what they have to say.
Go a step further by creating videos to showcase these speakers and the overall event.
Videos are an effective form of event marketing, particularly when you post videos to social networks and YouTube.
Use shots of the venue, include details of the schedule, and add footage of past events to show how successful they were.
As an event planner, you can use email to your advantage. Email is an effective marketing channel if you have a list of loyal followers. If not, you can use your website to build this list by asking interested parties to sign up.
An email campaign should start several months before the event. Use email to announce early bird ticket prices and the speaker lineup.
Regularly send emails as the event gets closer and tickets begin to sell out. Emails can remind people who are interested in the event about deadlines and discounted ticket options.
Event management teams should include professionals that are designated marketers. These people can write blogs about the event to get consumers interested in it.
You can push for registrations and improve your SEO at the same time with blog posts. It's also a good way of attracting new audiences you wouldn't otherwise find.
Publish posts regularly on your site and use social media to attract readers. Blogs are a great way to let people know about your event without coming off as pushy or salesy.
Event Marketing Tips to Excite Your Audience
If you want your audience to have a great time at your next event, it's important to attract them first. Using these event marketing tips, you can gain an interested audience that wants to register for your event.
The 2022 Event Planner Expo, a place for event marketers to network, is having its 10-year anniversary this year. For other great ways to learn how to plan a top event, get tickets to the event planning NYC expo.