In today’s world, video content is a proven method of maximizing your marketing strategies as well as closing more sales. Video content is something that engages viewers on a level that is more efficient then text or images. As an entrepreneur, it is extremely important to take advantage of video content and incorporate it into your marketing tactics. When it comes to video messaging, this is a very easy way of reaching out to new clients, as well as nurturing existing ones. The trick is to make it personal and make them feel important. You don’t have to be a film school graduate to incorporate video into your marketing and/or sales strategy. The power of creating video is literally in the palm of your hand with your smartphone. Videos are a great way to show your true personality and your viewers will appreciate it. You are giving a personal touch to your marketing that will engage new and existing clients. Let’s dive into how you can incorporate video messaging into your marketing strategy.
1. Make It Personal
If you are sending a video message via your cell phone to a new or existing client, then making it personal is key. You don’t want a generic message that seems as if you are sending it out to a mass audience. Make sure that you say their name and make the message unique to them. If you are sending a video to a potential client, then you want to make sure you know their needs and you are conveying how you can add value to their specific situation. Sending personalized messages is also a great way to nurture existing clients. Keeping up to date with your clients is very important. Social media is a great way to keep up with birthdays, anniversaries, significant life events, and more. If you know of an event such as a birthday of an existing client, then send a video message to them to congratulate them. It can be a quick and simple video sent with your smartphone. The point is to show that you care about your client.
2. Be Consistent
With anything in the world of marketing, consistency is extremely important. When it comes to reaching out to new clients, sending consistent video messages through emails, texts, and social media can help you keep their interest, and eventually gain their business. One way to keep consistency is to plan a schedule with your team. Create a goal with how many videos you want to send to clients on a weekly basis and make it a priority to stick to that schedule. With that said, you don’t want to overwhelm your potential clients with a huge amount of messages. The point is to keep a relationship going before and after you gain their business.
3. Email Marketing
When it comes to email marketing, incorporating videos could maximize your productivity. Humans are very visual, and they appreciate something that they can watch to learn more about your company, products, and services. If someone opens up an email from you, having a video is far more engaging than paragraphs of text. If you are doing an email blast, you can incorporate a video that can be sent to a mass audience. At the same time, if you are sending specific emails, you can send a personalized video message unique to that person.
4. OneMob
OneMob is a very easy to use video messaging service that can be mastered by even the least tech savvy individuals. The service is used by several big brands including Cytivia, Cisco, Liberty Mutual Insurance, and more. Essentially it allows you to create a personalized web page with a video at its center. You can design the webpage within the site and add graphics, texts, links, call to actions, and more. The main purpose of the site, however, is to record or upload a video on the platform. Once your page is completed, you can integrate it with your email marketing and send out a mass email. This is a great way to spread awareness about your brand and sell products and/or services.
5. Social Media
Direct messaging is essential when it comes to marketing and communicating on social media. While direct messaging through text is essential, it is a great idea to incorporate video messages as well. It gives your communication a personalized touch that your new or existing clients will appreciate. Basically all social media platforms incorporate some type of messaging software that can be used to send videos. Be personal and be consistent.
6. Add Value
Like anything in the world of marketing and sales, it is crucial to make sure that you are adding value to your potential leads. Video messaging is a great way to clearly communicate the value that you can bring to the table and how you can transform the life of your potential customer. Another great way of showing value is to create an informative video showcasing your knowledge of your industry. For example, if you work in the events industry, you can create a video explaining three mistakes that event planners make that cost them six or seven figures. Videos showcasing the negatives are known to gain a lot of viewers.
7. Nurture Existing Leads
After you convert a lead into the sale, the work is far from over. It is now your job to keep that client happy and make sure that their needs are being met. Sending video messages can keep you on their radar and make them feel important. Keep up to date with their life and always send them videos that showcase deals and new products that you are offering. This will keep them engaged and feel that they are an important client. It can also get them interested in buying more of your products and/or services.
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