Did you know that the best ways to host a successful event are to create a budget, choose the right theme, and organize unforgettable events and speakers?
It can be stressful to hold a marketing event if you've never done this before. If you don't take the right steps, it's possible that the event will be a failure.
The good news is that there are several simple things you can do to throw successful marketing events. We've written a guide to help you out. Keep reading to find out more.
Set Your Expectations and Goals for Corporate Events
Before you start planning an event, take time to understand what your intentions are. You'll also need to know how your organization will benefit from hosting a marketing event.
If you are not sure how to figure out what kinds of resources you'll need, you should attend the upcoming Event Planner Expo. This multi-day event is a great opportunity to get everything you need for holding your next event.
Figure Out How Your Marketing Event Fits in Your Sales Funnel
Hosted marketing events can touch every part of a marketing funnel. Before you decide what kind of marketing event to hold and who it is for, you should first take time to figure out how your event will fit into your marketing funnel.
There are four stages to a marketing funnel: awareness, interest, consideration, and purchase.
During the awareness phase, the potential customer realizes that they have a problem. They will start to search for solutions during the awareness phase.
During the consideration phase, they will explore products and services to find out which ones will be able to solve their problem. During the purchase phase, the buyer turns into a customer.
Your marketing event can be successful at every stage of the marketing funnel. But most people choose to hold marketing events to connect with buyers who are already considering solutions to their problems.
Define the Common Goals for Your Marketing Event
You'll need to understand what your goals are if you want your event to be successful. Here are some of the most common reasons why people hold marketing events.
Increasing Brand Awareness
Lots of organizations choose to hold marketing events and trade shows so that they can increase brand awareness.
Those who hold marketing events will also make it more likely that their target customers associate their brand with a meaningful experience.
If your goal is to increase brand awareness, make sure that you reach out to the press to invite them to report on your event.
Accelerating Sales and Generating Leads
Marketing events give customers the opportunity to get to know your organization and your employees in an intimate setting.
This help build trust, which means that event attendees will be more likely to do business with your company.
Engaging Your Current Customers
It is much easier and less expensive for businesses to keep their current customers than it is for them to find new customers.
If you want to encourage your current customers to continue doing business with your company, you should hold a marketing event for the purpose of engaging your customers.
Set a Budget
You'll need to know how much money you have to spend before you choose a venue and start booking speakers.
Once you have decided how much money you have to spend, consider increasing this budget by at least ten percent.
This is because you're probably going to incur unexpected expenses. By setting a budget that is larger than what you think you need, it will be easy for you to cover these costs.
Decide on a Theme and Format
Every marketing event needs to have a theme and format. You should try to organize activities that are fun and memorable. If you have event planner's block, it is a good idea to look for inspiration when deciding on an event format.
This could include inviting a respected speaker to give a presentation on the benefits of using your products and services. You might also want to let buyers demo your products.
Keep in mind that the most successful marketing events are immersive and educational. Your goal should be to help event attendees see their lives and situations in a different way.
Set a Project Timeline
The best way to plan your project is by creating a detailed checklist. You should also make sure to choose the right digital project management software.
Your checklist should be broken down into tasks that need to be completed more than nine months out, six months out, three months out, and one month out.
Choose the Right Conference Venue
Try to book a venue that is located in a convenient area. If you don't have a large budget, you can save money by holding your event at a less popular time.
Create a Detailed Plan
When you are putting together the schedule for your event, it is important to make sure that your event attendees will be entertained and that they will not feel overwhelmed.
This is why you should try not to create a schedule that is filled with too many events.
Start Holding High-Value Marketing Events Today
It can be challenging to hold marketing events if it's something that you have never done before. Make sure to know why you are holding a marketing event. And don't forget to set a realistic budget.
If you want to hold the best possible marketing event, you should consider attending the Event Planner Expo 2022, which is taking place in New York City.
Learn more about the event and register here for this ten-year anniversary celebration.