Events are an easy way to gain momentum for your company and to interact with potential clients or customers in a new way. Events can be as simple as hosting a meet-and-greet at your office, or they can be more elaborate productions.
Whatever the case, events have so much power in their ability to mobilize people around common interests.
Here are four reasons why you should think about incorporating an event into your marketing strategy:
Events have the power to mobilize people.
It’s one thing to have a website, or a number for people to call. It’s another thing entirely to have an event that will get people in the door. Events have the power to mobilize people, because they create a way for them to meet you and see what you’re all about.
Utilizing event marketing is an excellent way to get the word out about your business, especially if it’s something new or innovative. Even if people don't buy anything on the spot, they are more likely than not to go back home with information that they need, and that's how your brand recognition grows.
So how do you make sure that your event will be successful? Remember these four tips:
- Make sure there's enough room for everyone who wants attend
- Plan ahead so everything goes according to schedule
- Let others know about it! Spread the word through social media (Twitter/Facebook/Instagram/LinkedIn) as well as traditional avenues such as ads in newspapers/magazines etc.
Events bring people together.
Events bring people together. In today's busy lifestyle, it's hard to find time to meet new people and old friends. Events are a great way to network and connect with potential clients or customers in an informal setting. What better place to learn new skills than at an event? And did you know that events are a great way to build your personal brand?
Let me share with you my personal experience: while attending an event, I met someone who had been following my work for years; they even knew my name! At first, I was embarrassed because I couldn't remember theirs (yes, this is embarrassing for a marketing professional). But then we started talking about our mutual love of travel and got along famously from there on out as if we'd known each other forever!
What do you think would have happened if this hadn't been an event? We might never have met! So, make sure your company attends some of these amazing gatherings so everyone can grow closer together.
Events help you stand out as a business.
If you're hosting a conference or event, people will remember it. They'll also be more likely to attend your next one because they already know what you have to offer and how good the experience was the first time around.
That’s how using event marketing will help you build credibility in your industry. By showing that you can put on quality events, which is important for gaining momentum with potential clients or customers who need to know if they can trust your company enough to spend their money on your services/products.
Events are also easy to measure (more on that below) since they usually have metrics (like sales numbers) associated with them right off the bat. This makes it easy for companies without much experience running events to plan out their next steps after an initial success
Events are easy to measure.
You can measure the success of your event, and that makes it easier to justify spending money on it.
For example, you can track how many people attend your event based on ticket sales, then measure what those attendees do once they're there by tracking their movements with analytics software.
You can also get feedback from attendees about what they liked or didn't like about their experience at your event and use this information as a basis for improving future events.
Another metric you can use is the amount of money you make from the event. If you're hosting a conference, for example, you can measure how much money people spend on tickets and registration fees. This can help you determine whether it's worth continuing to host similar events in the future.
Finally, you can measure the amount of press coverage your event receives. If you're hosting a conference or workshop, then this is an especially important metric to track because it helps you determine how successful your event was and whether it's worth continuing to host similar events in the future.
Not only does quantifying results make it easier for you to justify spending money on events in the future (which is always nice), but it allows you to share these numbers with other departments within your company who might not be convinced yet that events are worth their time and effort!
Conclusion
The purpose of an event is to gain momentum for your business and to interact with potential clients or customers in a new way. Events are a great way to market, so you can't go wrong with them. You can build relationships with customers, get people to talk about your brand, and build brand awareness through branded events.
It's a no-brainer to hold events! And don't we know it. Click here to learn more about our own annual event where event professionals and industry experts gather each year to share trends and strategies.
