Why You Should Incorporate a Newsletter into Your Events Business

September 2, 2022 Mario Stewart

Newsletters have become a popular tool that are utilized by many businesses as a method of engagement. They create awareness about your industry, and they also keep viewers dialed into your business and your products. 

A newsletter is drafted much like the name implies, as one-part news and one-part letter. A brand will send these on a regular schedule as a key client touchpoint and industry news piece. These are especially effective for anyone in the events industry as a method for showcasing your upcoming events, highlighting past events, and generating brand awareness.

Newsletters should be creative and unique to your company, and they should also promote your business as well as others. If you're looking to explore a newsletter for your company, keep reading. We'll take a look at additional benefits and reasons why incorporating a newsletter is a smart move.

Shows Your Knowledge of Your Industry 

Creating a newsletter is a great way to showcase your sheer knowledge of your industry. A great way to do this is to write and post blogs that discuss all the aspects of your niche and experience. Blogs are a perfect mechanism to incorporate into your newsletter on a regular basis. Don’t just stick to one topic. If you are in the New York events industry, you have several subtopics that you can write about, including weddings, bar/bat mitzvahs, corporate events, virtual events, and more. In the newsletter, you can use these subcategories to section off the digital document and post the blogs according to the topic. Readers will see that you are a master of your industry with extensive knowledge.

Showcases Other Business

While the main point of creating a newsletter is to showcase your business, it can also be used to promote other businesses, as well. Write about other business successes or news in your field and promote them in a section of your newsletter. If you have specific clients, then you should absolutely promote them, too. This is a great way to nurture existing clients by giving them exposure, as well as forming valuable relationships with potential clients and/or businesses. Every business wants exposure, and a newsletter is a great way to achieve it. 

Calls to Action

One of the biggest perks of creating a newsletter is that it can be used to also drive traffic to your website, products, and services. Throughout the newsletter, you can include calls to action that link readers to your website or various landing pages. Be mindful, however, not to overdo it and overwhelm your readers with calls to action because the newsletter should be about showcasing the content and not feel salesy. With that said, the sweet spot would be to include a call to action at the beginning and end of the newsletter. At the end of the newsletter, it is also very important to tell readers how they can connect with you. A Calendly link to set up appointments is a great way to do this, as well as listing your email or phone number. 

Keeps Clients Engaged 

A newsletter can help you keep your clients engaged and you on their radar. If you are sending out a newsletter on a weekly basis, then you're constantly making an impression, even if it's subtle. Since clients will be reading your newsletter, it is extremely important to keep the content and layout clear, informative, and creative. There are plenty of great newsletter and email platforms out there to create effective newsletters, including Constant Contact, making it easy to execute, too. Nurturing your clients is extremely important in the world of business, and creating a newsletter is the perfect way to do it. 

Are you an event planner looking to showcase your business in front of thousands of event professionals, venues, corporate decision-makers, and more? Don’t miss The Event Planner Expo 2022 10-Year Anniversary in NYC. Click here to learn more. 

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