Event planning has certainly changed in the past few years with the rise of virtual events. Despite that, people are keen and eager to return to in-person events, with 89% of people saying in-person events are irreplaceable.
When planning an event, it is important to have a clear understanding of what event services are offered by management companies. This guide will help you understand the range of services that an event manager can provide, from general oversight to specific logistics management.
Event management is a complex process, and hiring an event planner can save you time, money, and stress. If you are looking for a comprehensive event management solution, be sure to attend this year's Event Planner Expo in New York!
What is Event Management?
Event management is the process of overseeing all aspects of an event, from planning and logistics to execution and post-event analysis. Event managers are responsible for ensuring that all elements of the event run smoothly, on time, and within budget.
In some cases, event managers may also be responsible for developing the event concept and selecting the venue.
It is by no means a small industry. The events industry is expected to account for nearly $2.2 billion globally by 2028.
Who Needs Event Management Services?
Any individual or organization planning a large event can benefit from the assistance of an event manager. Event managers bring a wealth of knowledge and experience to the table and can help you avoid common pitfalls in event planning. If you are unsure whether your event would benefit from professional management, consider the following factors:
- The size of the event
- The complexity of the event
- The budget for the event
- The goals for the event
Some common events that a professional event planner or manager can help with include weddings and festivals. They also can assist with corporate events and conferences. Event planning also comes into play with product launches, galas, and fundraisers.
Any event, big or small, can be made more successful with the help of an event management company.
How Does Event Management Work?
Event management is a complex process, and there is no one-size-fits-all approach. The specific services provided by an event manager or event planner will vary depending on the needs of the client. In general, however, event management typically includes the following steps:
- Consultation and planning
- Budgeting and financial management
- Venue selection
- Contract negotiation
- Vendor management
- Marketing and promotion
- Event day logistics
- Post-event analysis and reporting
Event Management vs. Event Planning
It is important to note that event management and event planning are not the same things. Event managers are responsible for overseeing all aspects of an event, from start to finish. Event planners, on the other hand, typically focus on a specific area of event management, such as logistics or marketing. In some cases, an individual may be both an event planner and an event manager.
Event Planner
Event planners focus on a specific area of event management, such as logistics, marketing, or budgeting.
Their role is to execute that portion of the event plan.
Event planners typically work with the event manager to ensure that all elements of the event are coordinated.
Event Manager
Event managers are responsible for overseeing all aspects of an event, from planning and logistics to execution and post-event analysis. They are responsible for the individual teams of event planners.
An event manager may also be responsible for developing the event concept and selecting the venue.
Benefits of Event Services
There are many benefits to working with an event management company. Event managers can save you time, money, and stress by handling all aspects of your event. They also have the experience and knowledge necessary to avoid common mistakes in event planning. In addition, event managers can help you stay within budget and on schedule.
Importantly, event managers and planners have the connections to make your event a success. They know the best vendors and can often get discounts on services. Event management companies also have a network of other event professionals that they can call on to help with your event.
Some Common Issues With Organizing Your Own Events
Now that you understand the benefits of event management, let's take a look at some of the issues you may face if you try to organize your own event.
One of the most common mistakes made when planning an event is underestimating the amount of work required. Many people think they can handle all aspects of their event on their own. However, the reality is that most people do not have the time or knowledge necessary to plan a successful event.
Another common issue is failing to set a budget. Without a budget, it is very easy to overspend on your event. Event management companies can help you stay within your budget by negotiating contracts and finding discounts on services.
Finally, many people underestimate the importance of marketing and promotion. Without proper marketing, your event is likely to be a flop. Event management companies can help you develop a comprehensive marketing plan to ensure that your event is a success.
Where to Find an Event Planner, New York?
If you're looking for event services in New York, there are a few things you should keep in mind. First, you'll want to find a company with a good reputation. Ask around for recommendations or check online reviews.
Second, make sure the company has experience planning events in New York. You'll want to work with someone who knows the city and can help you navigate the permitting process. Finally, be sure to get a contract in writing. This will protect you in case anything goes wrong.
The Event Planner Expo is the perfect place to find an event planner in New York. Set across two trade show floors and held over three days, you're sure to find someone who can meet your needs. Click here to learn more.
