Social media can be a powerful tool for event marketing. It's an easy way to share information and build relationships with potential customers.
But what if you could use social media to generate buzz and word of mouth marketing? That would be even better!
By creating value and sharing it, you can leverage the power of social media to make more sales in less time. This post will give you 10 ways to generate social media word of mouth marketing.
It's important to note that these tactics can be used individually or in combination with each other.
Boost your profile with word-of-mouth marketing!
Social media is a powerful way to get the word out about your brand and products, but it takes more than just posting on social media. You need to be strategic about how you present yourself on social media and make sure you're getting the most engagement possible.
Here are 10 tips that will help you get more followers, likes, comments and shares:
- Start with a good profile picture
- Make sure your profile information is accurate
- Use hashtags in your posts when appropriate (you can also search for popular hashtags if you don't know what to use)
- Make sure that your bio talks about what makes your business unique/differentiates itself from others (competitors) in its industry
Promote your posts.
You can promote your posts on social media, in email newsletters, and in print media. You can also use other marketing channels to get the word out.
For example, if you're a realtor and have a few houses listed on Zillow or another real estate listing site—you could share links to those listings with specific hashtags that target potential buyers who are actively looking for properties in your area (e.g., #housesforsaleinSF).
Encourage engagement by using the right images, videos, and memes.
Using images to engage your audience is a great way to get people to talk about your business.
Images can be used in many ways, including:
- Showing off happy customers using your products or services
- Sharing behind-the-scenes photos of employees and the company you work for
- Highlighting company milestones with fun snapshots from staff parties or other celebrations
Videos are another excellent way to create social media word of mouth. When creating videos for your social media channels, try these tips:
- Use short clips whenever possible. People are busy, so keep it short and sweet! If you feel like something longer might be more appropriate (like an explainer video), then make sure that it's really engaging and interesting before posting it on social media channels where people will only glance at it before moving on.
Pin things people can click on.
When you're pinning, don't just rely on the image alone to get the word out about your business. Create links for your pins that take readers directly to your event’s website or landing page so they can learn more about what you do, how it works and how they can benefit from it.
Think of this as a call-to-action button within Pinterest: a link will bring them directly to where they need to be in order for them to engage with whatever new content or product you've created as an incentive for clicking through.
If you have an Instagram account, use hashtags when sharing photos with captioning like "Click here!" or "Visit X website!" This shows followers that there is more information available on social media sites and encourages them to check out other posts related to the topic at hand (which could include some promotional messages).
Give them a reason to share.
You can help people share your content by giving them a reason to do so. You need to give them a reason to come back, trust you and buy from you.
Once they've seen the value of what you're doing and experienced how well it works for them, they might feel compelled to recommend your product or service to others; this is known as word-of-mouth marketing (WOMM).
Create many social profiles so people can choose their favorite.
Creating many social media profiles is one of the best ways to get people to talk about your brand. For example, if you have a small business and want to promote it on Facebook and Instagram, create two separate profiles, each with different names and images. Then use different colors, fonts and content in each.
The same goes for other platforms such as Twitter and Pinterest. If you're trying to reach a younger audience on Snapchat or Tumblr, consider creating more than one profile there too! This will ensure that everyone can find something they like about your company—and thus spread word-of-mouth about it faster than ever before possible!
Run a promotion or contest.
If you have a big event coming up, consider running a promotion or contest to get people excited about it.
For example, if you're having a party or special event at your restaurant, offer discounts on drinks and appetizers for anyone who comes in between certain hours.
Or if you're opening your new coffee shop, give away free coffee with every purchase on its opening day! You could even team up with another local business to create a joint promotion. This will not only help each of you grow but also generate more awareness for your town as well.
Some tips to consider:
- Make your offer clear and attractive.
- Offer a prize or bonus for those who enter.
- Make sure you have a clear set of rules, and that they're easy to understand.
- Make sure that you have enough prizes to go around. If not, offer a chance to win something else (like a free drink or meal).
Let your followers know they are valued.
The best way to get social media word of mouth is to use social media. One of the simplest and most effective ways to do this is by thanking your followers. Not only will it make them feel appreciated, it can also encourage them to share more of what you’ve written with their friends, thereby increasing awareness and creating opportunities for new connections.
For example, I recently posted a blog entry on my personal website about how to get rid of stink bugs that had invaded my home in search of warm weather and shelter from winter storms. The post garnered hundreds of visits within hours and dozens more after we posted it on our company blog as well.
While I was thrilled with the response, my favorite part was reading all the comments people left in response—especially those who were saying things like “You rock!” or “Thank you so much for sharing this information!” It gave me an extra boost toward getting rid of those nasty insects fast because I knew they cared about me helping them out!
Use social media software to stay connected and gather valuable data.
One of the best ways to get social media word of mouth is to use social media software. Most businesses have some sort of social media presence, but are they using it efficiently? Do they know what their followers are saying? Are they tracking their followers and their interests? Social media software can help you gather valuable data about your customers and improve how effective your business is on these platforms.
Promote your other event marketing efforts, such as email campaigns, on social media.
It's not enough to just create new content and hope people see it. If you want word of mouth on social media, you need to promote your other event marketing efforts as well.
Here are some ways to promote your other marketing efforts on social media:
- Social media posts can be used to promote email campaigns. For example, if you send out a weekly newsletter, include a link within that email that directs readers back to your Facebook page where they can find more information about the campaign or sign up for it directly.
- Shares from Twitter and LinkedIn are great for getting links in front of potential customers' eyes at least once; however, if those links lead them somewhere else (like an event registration form), then you're also building buzz around whatever event you're promoting! This strategy works especially well when combined with paid ads targeting users who have already expressed interest in similar events in the past (as per above).
Word of mouth marketing is simple when you use the power of social media in the right way.
Word of mouth event marketing is the most powerful form of advertisement, and social media is a great way to get people talking about your business. Social media can help you spread the word about your brand, products and services by engaging with your audience and encouraging them to share your content with their friends.
To do this effectively:
- Create engaging content that resonates with your target market. This should be fun, relevant, and unique from other posts on social media (and from competitors). If people feel like they are missing out on something exciting, then they will want to join in too!
- Use hashtags when appropriate so that users can easily find related posts or follow-up information elsewhere on the internet - but don't spam them! You'll only annoy potential customers if you overuse hashtags or use irrelevant ones such as "happy birthday" instead of focusing on what matters most: promoting yourself effectively.
Conclusion
Word of mouth event marketing is simple when you use the power of social media in the right way. You just need to know how to get people to talk about your business, product, or service. That means paying attention to their needs and interests, not just pushing out promotional material, that's all about what you want them to buy.
At our next Event Planner Expo, you'll learn how to create an event that people can't wait to share with their friends and family. We'll teach you how to get the word out about your next big event in the most effective way possible! Click here to learn more!
