So, you’re ready to start incorporating sponsorship packages into your New York events and conferences. But you’re wondering which types of events make the most sense to target new sponsors. Are there unwritten rules about asking for sponsors? The truth is, event sponsors can be just as unique as the New York event you’re planning. And here’s how you can strategically incorporate sponsors into a host of different types of gatherings, meetings, and celebrations.
What Event Sponsorships Are at Their Core
Before you can strategize which types of events you should add sponsorships to, it’s best to first understand what sponsorships are and what they’re intended to do.
When you sell a sponsorship, you get financial support for the event in exchange for something of value to the sponsoring brand. Most sponsors engage because attendees represent their target audience.
So, start by looking at the nature of your event and the roster of guests on the invite list. If you’re hosting a women’s conference, for example, there could be several companies interested in sponsoring to get their brands in front of those women audiences.
Corporate Events
Corporate events come in many forms. But all of them represent opportunities for sponsorships. From product launches to year-end holiday parties, you’d be surprised how many brands would love to invest. Here are just a few corporate event types that make perfect sponsorship targets.
- Brand Activations
- Corporate & Company Meetings
- Client Appreciation Events
- Team Building Events
- Seminars & Summits
Charitable Events
Any event you’re planning that is charitable in nature is a great prospect for attracting sponsors. Attracting donations in any form is going to be appreciated. These types of events definitely warrant a sponsorship strategy.
- Fundraisers
- Galas
- Auctions
- Private Dinners
Virtual Events
Hosting virtual events continues to be popular, whether as a stand-alone event or a hybrid variation of an in-person event. And anytime you have a digital streaming component to your gathering, you have an opportunity to engage with potential sponsors.
Social Events
Look for opportunities for in-kind sponsorships whereby brands can financially support various aspects of certain social events. Of course, a wedding or bar/bat mitzvah isn’t ideal for swag bags. But you can, however, talk with your social event clients about potential sponsorship opportunities for venue sponsorships or food and beverage sponsors.
If you still need help carving out your best event sponsorship strategy, let us help! And keep up with The Event Planner Expo’s ongoing blog series for the best tips and business development insights!
