If we say, “I’m loving it…” and you start feeling hungry, then you understand the power of sonic branding. Using music to create brand recognition and inspire action has been around long before the first Roman trumpet challenged the Huns to a face-off. Today, NYC event planners prefer dance-offs. But music remains a powerful tool for rallying people around a brand. In this article, we’ll show you how the DJs at corporate events play a key role in creating your brand’s identity.
Sonic Branding Taps Into the Universal Language of Music
Have you ever listened to a song in a language you didn’t understand? You probably could understand what the song was about, even if you didn’t understand the words. Music has a way of communicating that goes deeper than words. That’s why every culture, since the beginning of time, has used music to create a sense of identity, belonging, and cohesion. DJs understand the language of music and can use it to communicate your brand identity.
Sonic Branding Evokes Emotion
Music always evokes emotion. So, make sure the music at your corporate event evokes emotions that align with your brand. Use the following table to match music to the vibe your event is going for.
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Pop Music |
Happy, celebratory, energetic, young, love |
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Rock |
Rebellious, nostalgia, energy |
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Punk |
Anti-establishment, authentic, freedom |
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Hip-Hop |
High energy, empowerment |
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EDM |
Joy, good times, excitement |
DJs Create an Immersive Experience That Engages
Music engages large areas of our brains. Research shows that music enhances everything, from the way we think to the way we process memories. It’s no wonder that music is such a powerful branding tool.
Your DJ understands how to create an immersive event experience and engage your attendees. The best DJs will get the audience on their feet and grooving. They’ll up the immersion level by talking to the crowd, leading sing-alongs, and incorporating visual effects.
Top Tips for Sound Branding with a DJ at Your Next Corporate Event
Music will enhance your brand identity when you use it correctly. But it’s easy to miss the mark. Use these tips for sonic branding at your next corporate event.
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- Don’t let the music turn into noise pollution. You want the music loud enough that people on the floor can feel the beat, but low enough that the wallflowers can still carry on a conversation.
- Know your audience. Remember when Apple downloaded U2 on everyone’s iPhone 6? Avoid that awkwardness by tailoring the music to your event’s audience, not the IT bros behind the scenes.
- Avoid controversy. Read up on the latest controversies in the music genre you’ve chosen. Make a list of artists whom you don’t want featured and give it to your DJ.
Learn More Event Branding Tips at The Event Planner Expo 2025
Sound branding has been around since the first caveman impressed his girl with his cave echo. But it’s finally getting the attention it deserves. Brands are turning to music to create memorable events that evoke emotion and engage audiences. DJs are affordable maestros who speak the universal language of music and translate to brand success.
Wielding the power of audio branding is just one way to stand out as an NYC event planner. Learn more event planning tips and tricks at The Event Planner Expo. And if you really want to stand out in a big way, reserve your official booth for Day 3 on the tradeshow floor! Thousands of ready-to-connect decision-makers and event pros will be there - will you?
