What Should Event Planners Post on Instagram in 2027

Instagram is where proud parents post pictures of their babies. As an NYC event planner, you’ve likely posted snapshots of your babies: the luxe gala at The Plaza, the spring wedding at the Botanical Garden, the rave in Queens. But if you’re not using social media to tell a story, your Instagram may be full of posts only a parent would love. And while you could whittle away the afternoon admiring your event posts, potential event clients scroll by. In this article, learn what event planners should post on Instagram in 2027 that will make your audience go ooh and ahh. 

Why Portfolio Photos Fall Short on Instagram

If you’ve been recycling professional event photos, then you’re not using Instagram’s full potential. Even worse, you’re not grabbing your audience’s attention. Your posts are just pretty among millions of pretty pictures.

How Storytelling Engages Your Instagram Audience

Instead, elevate your Instagram posts to stories about your events, your brand, and your clients. To become an Instagram storyteller, focus on narrative. 

• The hook: Use emotion to grab their attention. Ask an open-ended question, make a surprising statement, or share an emotional moment. 
• The problem: This could be a problem with the event-planning process or a client dream that seems impossible to pull off. Small problems count, too. 
• The resolution: After your Instagram narrative creates tension, it should resolve into a satisfying ending.

For example, a client who solves the perennial “What do we do with the fresh flowers?” by donating them to a local nursing home makes for a heartwarming story for Instagram. 

How to Transform Your Event Planning Instagram Posts Into Stories

Every event has several potential stories. You won’t know which ones you want to tell on Instagram until the lights go out and everyone goes home. But you’ll have plenty of material to work with if you’re prepared.

Take Plenty of Photos

Photograph everything, from the design boards to the empty venue, the setup, and the final vision.  

Transcribe Client Quotes and Attendee Compliments Immediately

Whenever you hear a positive statement about your event, note the speaker and their exact words. You won’t remember. Use your phone or write it down.

Use Your Phone to Record Candid Moments

Use your phone to capture candid moments to give your Instagram posts an air of authenticity and variety. Encourage your staff to do the same. 

Reach a Wider Audience With Reels

Reels are short-form videos that pack a punch for expanding your audience. Your reels appear on the Explore feed where users with similar interests can find them.  Use reels to showcase a venue transformation, highlight unique event spaces, or give your audience a behind-the-scenes glimpse of a busy event.

Go Beyond the Event

Create how-tos for your audience that answer their burning event-planning questions. Take on everything from common event budgeting mistakes to how to choose entertainment for different demographics.

Make Instagram Your Marketing Powerhouse in 2027

Instagram’s versatility means you can use it to highlight event photos, create behind-the-scenes videos, and answer your audience’s pressing questions. It’s the perfect platform for creative professionals like you. 

Learn more marketing and industry tips at The Event Planner Expo. We have big things brewing in 2027 that you won’t want to miss. Stay tuned!

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