It is no secret that social media has revolutionized the way event professionals market and brand themselves. There is not a person in the world that would argue that social media has become a vital component in bringing in new clients to any industry, but the value it has built in the event industry is more compelling than others.
If you’re one of the many exhibitors or keynote speakers for 2019 The Event Planner Expo, we want to make sure you use the next several weeks to maximize your brand exposure. There is no reason not to take advantage of the power of social media (and it’s low cost) to attract attendees. In this post, we will focus on a few tricks in the event marketing trade to ensure your success at this year’s show!
The Event Planner Expo in NYC is no exception in terms of using social media to make the most of your presence at one of the top events industry business shows. Here’s how you can do it:
Hashtag Branding
Hashtags are an essential element in marketing your brand for the Event Planner Expo in New York City because they allow your target audience to follow your updates in one place. As you post new images and content pertaining to your expo participation, make sure to hashtag each post using your brand’s name. Stay consistent with the hashtag you choose and keep it the same throughout the months leading up to and after the New York Event Planner Expo.
Track Results
There is a variety of social media management software that allows you to monitor your posting results. You can see data such as:
- Which posts were viewed the most
- How many people clicked on your post
- How many people shared your post
- How many people “liked” or commented on your post
Having the ability to see this data will show you what’s working vs. what’s not working for your target consumer. In other words, you will have a better idea of how to strategize your content for the Event Planner Expo.
Stay atop of the Social Media Trends
The major social media channels are changing their platforms almost every day to accommodate the trends. Most recently, Twitter updated their platform to allow larger images and video for each user’s timeline. With video being the most engaging form of content these days, they were forced to upgrade. Changes like this should be treated as a signal to tweak your event marketing. If video content is becoming more popular than text content, it’s time for you to follow the leader.
Keep in mind that social media has become the most result-driven marketing strategy in the event industry and the best way to build and maintain relationships with your audience. It is worth the time it may take to create a content calendar months ahead of the Event Planner Expo to have a successful turnout.
If you would like more information on how to use social media to succeed at the Event Planner Expo, please contact us!
