Improving Your Planning Skills: 7 Essential Benefits of Attending Meeting Planner Conferences

November 1, 2019 Erica Maurer

You don't have to be an event planner, (or even in the event planning industry), to have a serious need for improving your planning skills.

"Events" happen all the time in the business world.

Whether you realize it or not, you're planning events all the time: meetings, lunches, client calls, etc. All these basic business occasions fall under the umbrella of an "event" that needs some degree of planning.

So, if you engage in anything business related that requires even an ounce of forethought before taking place, read on for 7 essential benefits of attending meeting planner conferences. And get ready, you're about to seriously up your business game...

7 Benefits of Attending Meeting Planner Conferences

You've heard it before, "By failing to prepare, you are preparing to fail." But do you realize how true it really is? No matter the size or level of importance your meeting may be, it's essential to educate yourself on how to plan adequately. 

Conferences are a great way to learn.

1. Valuable Networking Opportunities

So you're not an event planner yourself? Attending a meeting planner conference may be one of the best ways to find your company the perfect event planner for your needs. 

To put things bluntly, it's basically a meat-market for great talent. 

Aside from word of mouth, attending a meeting planner conference allows you to get to know a potential event planner in person, and learn about their past experience before you hire them for your next company event.

2. See What's Possible

By this we mean, it's hard to know what business events are feasible and most valuable to your company unless you know what the options are. 

Attend a meeting planner conference and broaden your company horizons. See what's possible and make better choices about what events will best fit your company and client's specific needs. 

3. Boost Sales

Whether you're a B2B or B2C company, you need corporate events to get your brand out there. 

Hosting a seminar or training for your own employees is also a great way to educate your team and help them boost sales by becoming better brand advocates.

4. Attract C-Suit Execs

When you educate yourself about corporate events and how to host them properly, you better your chances of attracting better employees and clients. 

The odds of you attracting C-suit executives and other high-rollers are far greater if you know the ins-and-outs of presenting your brand the right way. Meeting planner conferences will help with that.

5. Power-Up Marketing

Looking to beef up your marketing strategy? Say no more. Just go to a conference. 

You can learn all about how to combine your brand's social media efforts with events, and all other marketing efforts so you can maximize every dollar you spend on marketing. You're welcome.

6. Get Organized

One of the under-appreciated skills that anyone attending a meeting planner conference can benefit from? Organization.

You don't need to be the event planner to see the value of better organizational skills in any department.

7. Cater to Your Demographic

Does your business cater to the millennial generation? Guess what those "entitled" kiddos love? Awesome brand events.

Millennials love to identify themselves with a brand they feel encompasses their own values. Knowing how to through the right kind of event or brand awareness campaign will go a long way in helping you reach out to a highly sought-after demographic.

The Value of Event Planner Expos

Still not convinced that meeting planner conferences are the way to improve your brand, boost sales, or reach your ideal audience? If these 7 reasons alone aren't convincing you, review our list of participant benefits for attending an event planner expo.

With the right education and the right event planning help, you've got nothing to lose and everything to gain.


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