When you convince your corporate event clients to include guest and keynote speakers for their engagements, you get excited. You know that the right motivational, inspirational, or educational stage performer can take any company or brand event to the next level. But how you go about incorporating and booking your speakers requires some strategy. And there are huge benefits when you’re able to surprise corporate event guests with a big-name or celebrity figure. Below are just a few of those advantages.
1. Elements of Surprise Amplify the Energy
When you can tease any element of surprise for your event, the big reveal always amplifies the energy of the room. So, when you can build up excitement about a surprise guest appearance, keynote speaker, or celebrity performer, event attendees will show up with anticipation energy. And when the guest of honor takes the stage, watch the crowd go wild!
2. Surprise Speakers Give You Plenty of Pre-Event Marketing Material
When you have a surprise guest in the lineup, especially a celebrity, you have a TON of marketing material. Tease your celebrity appearance in every marketing message, including social media, event invitations, and press releases. Sell the celebrity surprise guest and boost ticket sales and attendance in a big way.
3. Boosts Social Sharing
When guests arrive to your event, they’ll be pumped about the big surprise reveal. And when your celebrity guest speaker appears, all those energized guests will be taking pics and selfies, sharing across their own social media profiles. That increased exposure can promote your event during and long after it’s over. The added publicity from the boost in social media coverage, including event hashtags you have in place, improves your brand awareness as an event planner.
Learn More Event Planning Strategies at The Expo
Celebrity guests are always a great way to boost the hype and energy of your events, even more so when you tease the celebrity as a surprise. Learn more event planning strategies to improve attendance and event publicity for your business by attending The Event Planner Expo 2023! It’s the number one conference for the events industry and assembles the biggest leaders, prominent influencers, and brilliant marketing professionals for three full days of high-energy networking. It’s your chance to discover new ideas and methods for your business!
Get tickets for The Expo and get in the room with the best of the best this October!