7 ROI-Driven Reasons Event Planners Should Attend The Event Planner Expo 2024

October 12, 2024 Mario Stewart

Photo by The Climate Reality Project on Unsplash

The Event Planner Expo 2024 Kicks Off in a Few Days!

As an NYC event planner, you have to carefully consider where you invest your marketing and educational dollars. If funds are tight, it’s difficult to justify spending money on attending conferences.

However, don’t underestimate the power of The Event Planner Expo 2024. It's not just any conference. Attending The Expo can expand your NYC event business and catapult your success. Here, we share 7 ROI-driven reasons event planners should attend The Event Planner Expo 2024, even if you don't go to any other conferences this year.

1. Generate New Leads

According to Display Wizard, 70% of business owners agree that in-person trade shows generate leads. The Event Planner Expo 2024 is attended by decision-makers at major corporations. If you’re looking to expand your event planning business to include big-name clients, The Event Planner Expo 2024 is the place to be.

2. Discover the Latest Events Industry Trends

Your event business’s success depends on delivering innovative solutions to your clients. Technology, especially, is spreading like wildfire across the events industry. If you’ve been unclear about how tech solutions, such as AR, mobile events apps, or gamification, can be used to take your events to the next level, The Event Planner Expo 2024 can teach you everything you need to know.

3. Increase Brand Recognition

Display Wizard goes on to say that 70% of business owners agree that in-person events increase brand awareness. Increasing brand awareness fosters trust and puts you top-of-mind when clients are ready to pull the trigger.

No one encounters their need for an event planner within a vacuum. They’ve already had some exposure to event planning services in their area, whether that was from a friend’s event or simply sitting in at the right conversation.

Brand awareness elevates the buzz around your NYC event business so that your event business is the one that comes up in the conversation.

4. Learn From Industry Experts

Every industry expert was once where you are. Learn the strategies and secrets that helped elevate them to premier status. Benefit from their innovation, insights, and even their mistakes to take your event business in exciting new directions.

Every NYC event planner, for example, knows who David Stark is. As the mastermind behind some of New York’s most prestigious events, David Stark knows a thing or two about planning illustrious events for New York’s most affluent guests. David will be a featured Keynote Speaker at The Event Planner Expo 2024, where he’ll share the secrets to how he reached the pinnacle of NYC event planning success.

5. Close More Deals

According to the U.S. Travel Association, 93% of managers agree that meeting prospects face-to-face helps them close the deal.

However, in your day-to-day business, it takes time to secure that face-to-face meeting. Prospects poke around on your social media and web pages, research a bit, and then maybe reach out via email.

Industry conferences give you the opportunity to speak to qualified prospects face-to-face. Doing so gives you the opportunity to connect personally with decision-makers. With the relationship in place, it’s easier to close the deal.

6. Grow Your Network

You already know how valuable your network is. Your circle is full of people who help you find new opportunities, give you sage advice, recommend vendors, and more. Your network cheers you on in your success and bolsters you up when things go sideways.

Your network not only contributes to your success but also fosters meaningful relationships. Attending The Event Planner Expo 2024 presents an opportunity to grow that lifeline.

7. Sharpen Your Skills

Sharpening your skills is the best way to remain competitive in the events planning industry. NYC event planners are the best of the best. If you’re going to make it in the Big Apple, you need to invest in yourself by learning new skills.

The Event Planner Expo 2024 is where you can learn from top minds in the field of professional achievement. Tim Grover, for example, has worked with elite athletes, like Kobe Bryant and Michael Jordan. At The Event Planner Expo 2024, Tim Grover will unpack the mental toughness and focus required to reach the summit of your profession.

Reap the ROI-Driven Benefits of Attending The Event Planner Expo 2024

The Event Planner Expo is chock full of networking moments, learning opportunities, and lead-generating connections that will drive your event planning success. And it's HAPPENING IN JUST DAYS - so time is running out to get tickets to attend this game-changing conference. You don't want to miss out on ROI and business growth like this. Buy your tickets today!  

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