Finding Your Niche as a New York Event Planner

September 27, 2022 Erica Maurer

You've got a lot of options when it comes to being an event planner in New York.

But, at the end of the day, you're probably going to be most effective if you can find your niche.

In this blog post we're going to talk about how to find your niche as a new event planner in New York City.

How to find your nice as a New York Event Planner

The first thing that you need to know is that there are a lot of different niches in the event planning industry. This can be overwhelming for someone who's just starting out, but it also means that you have a lot of options when it comes to finding your niche.

When you're trying to find your niche, it's important to remember that you don't have to choose just one. You might be able to make a career out of two or three niches, which will allow you to diversify your income and better serve your clients.

Your next to-do in trying to find your niche is figuring out what kinds of events you want to plan.

Do you want to focus on corporate events, weddings or something else?

Once you've figured out what kinds of events you want to focus on, it's time to decide which industries are a good fit for those niches. This is an important step because you want to make sure that the industries you're targeting are profitable. If they aren't, then it's probably not worth your time.

You should also consider whether or not there are enough events in each industry for you to find work consistently. Otherwise, it may not be what you’re looking for.

Once you've decided on a niche and an industry, it's time to do some research.

Look into the average price for specific events in that industry and see if there is enough budget left over for you to make a profit.

As an example: If most corporate events cost $5,000 but only leave room for $1,500 in vendor fees, then this isn't a good niche for you because it won't leave you with much money after expenses.

If you're not sure whether a niche is right for you, ask yourself these questions:

  1. Is this a market that has lots of demand and growth potential?
  2. Are there enough events in each industry for me to find work consistently?
  3. How many other event planners are already working in this niche?

How to use your skills and experience to find your niche in event planning

If you're not sure whether your skills and experience are a good match for the market, ask yourself these questions:

  1. What do I already know about this industry?
  2. Can I use my knowledge of this industry to help me find work as an event planner?
  3. Do I have any connections in this industry that could lead me to jobs?
  4. How much time do I want to spend working on events outside of my niche?

Once you've answered these questions, you should have a good idea of what your niche is. Some event planners choose to specialize in one type of event, such as corporate parties or weddings. Others decide to focus on a specific industry, such as health care or tourism.

No matter what your niche is, it's important to decide what type of event planning work you want to do. For example, if you specialize in weddings, then you may want to focus on creating menus and decorating ideas for brides.

On the other hand, if you're interested in working with corporate clients, then you may want to specialize in creating proposals for large companies or helping them secure venues.

Once you've figured out where your niche is, it's time to start building your business. You can start by creating a website and designing a logo for yourself.

In addition, you may want to buy some professional-looking business cards or brochures that you can use when meeting with clients.

Who are your ideal clients?

The best clients are open to new ideas, willing to take a risk, and are willing to pay for quality. They're also open to collaboration and travel.

You know you have the right client when they trust your expertise enough that they don't feel the need to micromanage every detail.

Your job is not only to find ways of making their event better but also to help them create an experience that's memorable, and that requires trust on both sides.

Why it’s helpful to have a niche as an New York Event Planner

As a New York event planner, it's important to know what you're good at—and stick to it. In the world of event planning, being a specialist is more valuable than being a generalist.

If you offer one thing and one thing only, then people will come to you for that specific service and won't expect anything else.

In addition to finding your niche, there are several ways an NYC event planner can stand out from the crowd:


I know, it sounds like there are a lot of questions to answer. But don’t worry because these are all things that you can figure out as you go.

And remember: the most important thing is to have fun!

This is your passion project, and it should reflect that. So don’t worry if you don't have all the answers right now because you can click here to register for The Event Planner Expo where you’ll rub shoulders with pros that can help you from finding new clients to finding suppliers.

Or to just hang out with other people who love planning events just like you do!


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