Creating a Strategic Marketing Plan for Your Wedding Planning Business

October 17, 2019 Jessica Stewart

Are you planning to venture into the wedding planning business?  Would you like to create a strategic marketing plan to promote your venture? If so, you’re in the right place.

The wedding industry in the U.S continues growing and remains one of the most lucrative sectors in the economy. 

According to IBISWorld Research, the U.S wedding industry total revenues for 2019 stand at $76 billion. In 2018 alone, the total number of weddings in the U.S was over 2.2 million.

These numbers highlight the opportunities available in this industry. To build your wedding planning business, you need the perfect marketing strategy.

This guide explores steps to create a powerful marketing strategy for your wedding planning company.

Steps for Creating a Strategic Marketing Plan

A 2019 Industry report shows there are 39, 781 wedding planning businesses in the U.S today.  As such, need a powerful marketing plan to succeed in this competitive industry.

But what is a marketing plan? This is a document outlining your advertising strategy to help generate leads and reach your target audience.

Some of the important components of this plan include:

SWOT Analysis

Identify your company’s strengths, weaknesses, opportunities in the industry, and threats. Use your team in this process to generate great ideas.

Create a Solid Network

You need to network to create a solid client base. At every event, you should have your business cards ready for lead generation.

Build networks relationships with local hotels, event planning influencers, and speakers, caterers, transport companies, community leaders, among others.

Identify the Value Proposition

You’ve to show your company’s value proposition to distinguish it from every other business in the industry. Show value to your customers, and they’ll keep coming.

Identify Your Marketing Objectives

You should create (SMART) Specific, Measurable, Attainable, Relevant, and Timely objectives for your marketing campaign. Avoid taking on too many objectives and instead break down your long-term vision into measurable tasks.

Identify and Understand Your Target Customers

Knowing your audience is the most important step in learning how to create a marketing plan.  For your wedding planning business, your target audience should include families in your city. This is where you will get referrals.

Create an Online Platform

Internet penetration in the U.S is at 75.23%. This makes the United States one of the largest online markets worldwide. If your wedding business is not online, you’re missing out on a large customer base.

A website for your business is a great idea to tap into the booming online market. Using social media is also important to share your events photos and increase the visibility of your brand.

Blogging is another online technique for lead generation. Write invaluable tips about wedding planning and share them on social media. This will attract more traffic to your website and increase the chances of conversion.

Use Diverse Marketing Techniques

From email marketing, Facebook, Twitter, brochures to video, you should leverage multiple marketing channels to reach a wider audience.

Final Thoughts

Creating a strong strategic marketing plan is crucial to promote your business in this highly competitive industry.

It all starts with knowing your audience identifying your objectives, assessing your business, networking, and leveraging multiple marketing channels.

Keep learning about event planning news and trends here to boost your wedding planning business.

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