How to Get Press Outlets to Cover Your Event

February 24, 2020 Jessica Stewart

According to statistics, media outlets control over 90% of the media in America. And while this may come as a shock to you, it's clear that this can be a great thing if you plan on hosting an event. 

It's no secret. Press outlets are going to be the icing on the cake when trying to promote your event. But with all the other events in your area, how are you able to get media coverage for your event?

Let's be real. Press coverage at your event is going to be a great look. Here's how to get the press outlets interested.

1. Create a List

The first thing you want to do is create a list of the press outlets that you want to be made aware of your event. While it may be tempting to reach out to every media outlet you know, you may find yourself working in vain.

With the rise of digital media outlets, it is easy to find outlets that already target the ideal demographic and will be willing to promote it free of charge.

2. Write a Press Release

The most effective way to get the attention of press outlets is to write a press release. This is a written document informing the media exactly what your event is about. 

It is important that your press release is well-written, and detail filled. According to press release etiquette, if your headline is not attention-grabbing, your email won't be opened.

3. Media Advisory 

After whipping up your well-thought press release, it is now time to issue out a media advisory. You are going to want to write this a week before your event. 

Different from the press release, a media advisory is easier for journalists to read because it highlights the "Who, What, Where, When, Why, and How" of your event. It will make things easier for the journalist who will be sharing your story.

4. Follow Up 

Following up is a crucial part when trying to convince the press outlets to cover up your event. Because they receive hundreds of emails daily, you are going to want to contact the reporters directly. 

This will be your chance to convince the reporters that your event is worth the coverage. Make sure you ask to speak with the correct point of contact in order to provide them with quality photos and details of the event just in case they will not be able to make it.

Attracting Press Outlets and More!

Whether you're looking to attract press outlets for an upcoming event or are needing help with the organization, we'll love to help. We've created the perfect platform for people like you who are looking for an all-inclusive site for all of their event planning needs.

Are you looking to expand your event-planning network? We'd love to help. Feel free to contact us, and a member of our team will point you in the right direction.


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