So you're an New York event planner, huh? Know what that means?
You're a master of the universe! You are the person who is at the center of every party and gathering, and you know that people tend to gravitate toward you.
It also means your super busy. Sometimes, too busy to worry about your marketing. But we’re here to help!
In recent years, the newsletter has made a comeback as New York event planners and marketers have realized how powerful it can be. As an event planner, you know the value of a good newsletter. It's a great way to keep your customers engaged and up-to-date on what's happening at your company.
If you clicked on this article, chances are you are an New York event marketer or an event planner looking for some quick newsletter ideas to begin using in your marketing.
Good news is that’s exactly what you’re going to take away from this blog post!
Here are some of our top tips to keep your clients updated on everything you've done so far and everything that's coming up.
Newsletter ideas for New York Event Planners
- A monthly newsletter featuring upcoming events in New York that might be relevant to your niche in the industry. This makes you more of an authoritative/specialist in all things ________ (insert your specific niche). Include details like date and time, location, ticket information (if applicable), etc.
- Include an overview of the events you’ve already produced for the year, what you’re working on now, and what’s to come. This helps them feel more confident about your ability to handle a multitude of events throughout the year. That usually means…. YOU’RE ABOUT YOUR BUSINESS!
- If it’s for a newsletter email series for a specific client (and their team/guests/attendees), let them know when they can expect important updates from you—like finalizing venue details or confirming guest lists—and when those things will be available for review. It's important that everyone understands this process, so no one feels left out!
- Offer something new and fun for each newsletter—maybe a call-to-action bonus or a freebie? Your clients will love getting something extra from every email update!
- Coupons for discounts on future events with you. If they love the experience they had at your event, they'll come back again! And if they have a discount waiting for them when they do, that's even better!
- A fabulous high-quality image or video with a link to a new article about how to find the perfect venue for your next event.
- A step-by-step guide on how to manage your budget so you don't get stuck with an unexpected bill at the end of the day.
- The "Hey, How Are You?" Newsletter: This is basically just a friendly reminder that you're thinking about them, even if their big day isn't coming up anytime soon. It doesn't need to be fancy or creative—just a quick "Hi! Just checking in on how things are going with your event plans."
- The "What Are You Thinking About?" Newsletter: This one is for when you know something is missing from their vision but aren't sure what it might be yet. Maybe something happened since they last spoke with you—like maybe they got engaged or had twins!
- The "New Product/Service Announcement" Newsletter: This is a great way to get people excited about what you're offering—whether it's a new service or product line or just something cool that your company is doing!
The point of a newsletter is to keep in touch with clients and prospects on a regular basis. It's usually designed to communicate with them, but it can also be used as a way to inform them about upcoming events and projects.
If you’re an New York Event Planner and you want to succeed at this type of marketing tactic, you MUST BE CONSISTENT!
This means that every time you send out your newsletter, it should follow the same format and have the same theme (and ideally, include similar content). This will help your readers feel like they're getting something from you every time they open up their email inbox. You want them to look forward to seeing what's new with you!
To learn more about building your event brand and business, join us at the 10th annual Event Planner Expo in New York.