The 5 Best Email Campaign Ideas for Event Planners

September 8, 2022 Susan Serena

Email campaigns are one of the most effective ways for event planners to reach your target audience. Whether you're trying to sell them something or get them excited about an upcoming event.

But creating an effective email marketing campaign can be tricky…

It's important to understand your audience and how they're going to react if you want your message to actually be heard. And even then, there's no guarantee that people will respond.

That said, there are a few things we've found help make sure our emails get opened and read by more people than just ourselves—and that more people actually act on what we say in those emails:

Use these email campaign ideas to get people excited about your upcoming event!

1. Send out a holiday newsletter!

Holiday newsletters are a great way to promote your business and get your name out there. If you're having an event during this time of year, make sure you include information about it in the newsletter. You could even use the opportunity to offer a discount code or something similar to encourage people to come see what you have planned.

2. Create a new product and offer it as a freebie!

You could create a new product that focuses on something related to events, such as a planner or agenda, and offer it as a freebie when someone joins your email list. This is an excellent way to get more people on board with your brand while also introducing them to what else you have available for purchase.

3. Host an AMA (ask me anything) session!

If you're hosting an event for entrepreneurs or business owners, consider inviting them all over for an AMA session where they can ask questions about any aspect of planning an event—from venue selection and catering options right down to choosing between different kinds of chairs at the venue itself! The more information you can provide, the better.

4. Provide a guide on how to start an event planning business!

This is something that would be particularly useful for people who are just starting out in their careers and want to learn what it takes to start their own firm, as well as for those who have been doing this for years and want a refresher course on some of the basics.

5. Provide a list of the best tools for event planners!

This could include everything from scheduling software to project management apps, and even things like whiteboards that you can use to brainstorm with your team.

Also remember to:

Keep People Informed

After you've carefully selected the venue, caterer, and DJ, don't forget to let your attendees know about it.

Send them an email about updates on the event and provide a link to your event website so they can keep track of everything else that's happening as well.

Create A Sense of Urgency

As an event planner, you know how important it is for your audience to take action. You want them to buy tickets, sign up for a workshop or webinar, or register for your next event.

What’s the best way to get people to do these things? Create a sense of urgency!

Urgency can increase clicks and purchases by 200% or more (source). It also helps drive response rates from 33% up to 70% (source). And it works both ways—your audience will be more likely to take action if they feel like they have limited time in which they can do so.

Offer Promotions and Discounts as An Incentive to Attend

Offering discounts can be a great way to get attendees excited about your event, especially if you have a good reason for it.

If you’re running a conference or other type of event with an early bird registration discount, make sure that you promote the fact that anyone who registers before a specific date will get their ticket at that lower price.

It’s also helpful to include how many days remain until this deadline so attendees know exactly how much longer they have to register at the reduced rate.

Group registrations are another way to increase the number of people attending your event while also getting more money at once!

Offer special discounts for groups of three or more people who register together and encourage them to bring their friends along too.

As an example, if one member of a group signs up online using their credit card, they could receive a 10% discount on their ticket price as well as save money on adult tickets if there are children under 18 years old in attendance (this is why most venues require that everyone entering has a valid ID card). 

This is particularly useful when hosting very large events such as conventions where there might be hundreds or even thousands of participants!


As you can see, there are so many ways for event planners to use email marketing, especially if it’s to promote your event.

We hope these ideas will help you get started today! Join us at the 2022 Event Planner Expo to hear from the event marketing pros. Click here to register!


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