Although LinkedIn is thought of to be mostly a tool to find new career opportunities, it is also a very useful tool when it comes to marketing a business. It is a very unique social media platform with several great tools to make connections, gain leads, and make sales. Like every social media platform, it takes some time to master LinkedIn and use it to its full potential. Luckily, LinkedIn is a very user-friendly tool that even the least tech savvy of individuals can learn. Let’s dive into some useful strategies to maximize your marketing strategies on LinkedIn.
Create Value
Like any business, it is extremely important to consistently share your value to new or potential customers. LinkedIn allows you to post content on a daily basis. Create a well-thought out schedule of LinkedIn posts and keep up with it each week. Your posts should consist of videos, testimonials, images and more that highlight the sheer value of your business. Also feel free to post blogs or other content that offer value and prove that you are an expert in your field.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a very useful tool that can completely transform your sales techniques. Essentially, LinkedIn Sales Navigator helps you easily research and connect with others who would benefit from your products, as well as partnerships. It allows you to completely utilize the LinkedIn messaging capabilities as well. Building effective business relationships is a key factor when growing a business. LinkedIn Sales Navigator allows you to reach a mass audience and form strategic partnerships.
Connect The Right Way
When it comes to connecting on LinkedIn, there is a particular way to go about it. The main thing to remember is that you are making a valuable connection instead of selling. Although the sales may come later, the first step is to make the connection. When reaching out to someone, start with complimenting them on their business and why you are interested in connecting. Then you want to explain how your products and/or services could benefit said company. Keep an open dialogue and always answer every message in a timely manner.
Join/Create LinkedIn Groups
LinkedIn groups are a great way to connect with individuals and businesses. The group consists of people with similar interests who connect and share valuable information with one another. It can help you form lucrative relationships and partnerships. At the same time, it can greatly increase your leads and sales. Creating your own LinkedIn group is a great way to showcase your brand to a mass audience and invite others who could gain or give value.
Utilize Good Keywords
Nearly every link of text in your LinkedIn profile is used by the algorithm to make you visible to other linkedin members. Your headline, experience, skills, and more should all have good keywords that clearly represent you and your value. Conducting keyword research is always a good way to see what words and phrases generate traffic online. You want informative, yet clear, words and phrases that showcase your success and value.
Want to network at the #1 trade show for the events and hospitality industry? Get your tickets to The Event Planner Expo 2022 today!
