In the Event Planning industry, it's all too easy to fall into a rut when it comes to websites. You're always doing the same thing repeatedly, so you can't help but get bored. But that's no way to live!
So, I'm here with my top 5 ideas for spicing up your event planning website designs. These will help you stand out from the crowd while giving your clients an engaging experience that keeps them coming back for more.
It's easy to get stuck in a rut when you're creating websites for your event planning clients.
As an event planner, it's easy to get stuck in a rut when you're creating websites for your clients. The same old designs and boring copy can result in some pretty dull sites that don't reflect the distinctiveness of your brand or the uniqueness of their events.
Fortunately, there are plenty of ways to get creative with your web design and keep things fresh and interesting as you build out new sites.
Here are five brilliant ideas that I've found really help us stand out from the crowd!
Mix up your layouts and the ways you present images.
Your website is the first thing that people see when they visit your site. You want them to be impressed and know they are in the right place.
- Mix up your layouts and the ways you present images. Don't just use a standard blog format with a few photos thrown in here or there—try something different! Use images that show off your personality, give hints as to what you do, or even tell a story about how events came about for one of your clients (this works well for businesses like photographers).
- Remember: Your content is king! Make sure that what's on it reflects who you are as an event planner and business owner, so people can connect with who you are on a more personal level rather than just seeing "another event planning company."
Consider how you can incorporate graphics that enhance the written content.
You can use images in a number of ways to enhance your website. Images can be used to break up text, illustrate points, make the content more interesting, create a visual theme, or even create a feeling of movement or action. Let’s look at some examples:
- Breaking up text - If you have too much content on your page and it seems overwhelming for readers, consider breaking it up with images so that they don’t feel like they have an endless scroll ahead of them. It's not just about adding graphics—it's also about making sure these graphics are related and relevant to what they're reading (as opposed to random stock photos).
- Illustrating points - Another way to incorporate graphics into your site is by using them as illustrations for certain points within the text itself. This might take place within paragraphs where there isn't enough space between lines for another sentence without overlapping onto another line (which looks messy).
Provide a space where clients can engage with each other or host virtual events.
Using social media to connect with customers is one of the best ways to leverage your website’s power.
Facebook groups and LinkedIn groups are great places for clients to share industry resources and information, ask questions, and build relationships.
Your site can also be used as an online community space where you can post blogs and webinars that educate your audience on industry trends and how-to advice.
You may even want to host live video streaming of special events or conferences through your website, which will allow you to reach many more people in real time.
Think about using video as a way to tell a story.
One of the best ways to use video is as a way to tell the story of your event. Video can be used to convey messages, showcase work, promote businesses and engage with clients.
For example, think of an event planner who wants to show potential clients how they plan events. A quick video can help them do that by showing their process in action—from venue scouting and catering discussions to setup and tear down days—all while demonstrating their passion for putting on top-notch events.
It doesn't have to be fancy either! You don't need high-end cameras or professional lighting equipment (although those things would certainly make it easier). You just need some basic equipment like a tripod or selfie stick so you can hold your phone vertically without having it fall out of the shot (or use one hand if necessary).
Focus on your audience and what they're looking for.
No matter what you're planning, it's important to remember that your audience is the most important part of your event.
To ensure that you are creating a website that they will find useful and interesting, it's essential to ask them what they want out of the website.
To do this effectively, consider asking some questions:
- What would be useful for people who visit your site?
- What kinds of information would make their experience better?
- If they had only 5 minutes on your site before heading back out into the world, what could you give them?
You may also want to ask them if there is anything specific that they would like included in the design or layout of your website.
Consider these additional 5 elements to make your event planning websites stand out from the crowd
These five elements will help make your event planning websites stand out from the crowd:
- The logo. The logo is the most important element on your website because this is what people associate with your brand, so you want to make sure it’s recognizable and attractive. A good logo should be simple, clean and easy to remember.
- The color scheme of the website design. You want to create a mood for each section or page on your site that reinforces its purpose and makes sense with other pages on the site as well as other media (websites) you may use later in marketing efforts.
- Include a video. A video is a great way to show your clients what you can do for them. A short, professionally produced video can be used on your website and in other marketing materials that will help people understand how you can solve their problems.
- Add a blog. A blog can be a great tool to help you build your reputation as an expert in your field. You can use it to post articles about industry trends, tips on how to do things better and other valuable information that will help you stand out from the competition.
- Include images of real people having fun at events like yours. People want to know what kinds of events are being planned by looking at photos of previous ones—so don't just show off pretty pictures of cakes or other party decorations; show off fun-looking guests having fun! That way, people who visit your site will get a feel for what it's like to attend one of your events.
Conclusion
I hope that these ideas for event planning websites have inspired you to start thinking about how you can make yours stand out from the crowd.
There are so many ways to incorporate these elements into your website designs and I encourage you to get creative with them!
Join us at The Event Planner Expo where we’re going to have top-notch speakers who will help you with your event marketing and brand management! Click here to register now!
