Are You Growing Your Event Planning Business by Attending Conferences?

May 3, 2022 Jessica Stewart

As an event planner in New York, you’re always looking for new and unique ways to grow your business. You’re smart about spotting trends and leveraging opportunities. You’re equally diligent about overcoming obstacles and finding solutions where others find complications. But are you really maximizing the benefits of attending conferences

It can be really hard to step back away from your event planning schedule to focus on yourself or your business model. But prioritizing those efforts will only guarantee you continue to experience growth and attending conferences can be just the advantage you need. Here’s what you need to know about attending conferences today.

Learning Translates to Growth

When you make time to attend conferences, especially The Event Planner Expo 2022, you have a unique growth opportunity to learn from top leaders, influential voices in the industry, and keynote speakers about business and personal success. No matter how successful you are as an event planner, if you stop learning, you’ll stop growing. Look for ways to attend conferences that provide those key educational experiences and continue to strategically position yourself and your company for growth.

Networking with Fellow Event Planners

By attending conferences, you immerse yourself in an environment of like-minded professionals, fellow event planners and corporate decision makers. Networking and socializing with others who share your industry will allow you to exchange new ideas and fresh solutions as well as compare notes on how to address common challenges. Networking at The Event Planner Expo 2022 will also provide a unique opportunity to meet new influencers, connect with venue representatives, and engage with new professionals who can help advance your business objectives.

If You Don’t Attend, Know Your Competitors Will

If you’re not taking advantage of attending conferences as a means to grow your business, you should know that your competitors are. And overlooking or passing on key conferences means you’re potentially giving up valuable market share. Instead, prioritize annual conferences that provide the most bang for the buck, like The Event Planner Expo 2022. Keep track of the latest industry trends while you leverage the many benefits this year’s Expo has to offer event planners in New York.

Marketing to New Clients

Depending on the overall topic and theme of the conference you attend, you could also have opportunities to pitch or market to new clients. Identify those events where key decision-makers might be present, including The Event Planner Expo 2022. Meet leaders, C-Level executives, venue representatives, brand professionals, and more to exchange business cards with and build relationships with key strategic accounts that could end up becoming a client.

Conferences Spark Innovation

If you’re not attending conferences, you’re missing out on that creative spark of innovation that only group conference settings can provide. As an event planner, you need surges of big ideas, renewed enthusiasm, and brilliant creativity to remain successful. Attending a conference, especially The Event Planner Expo 2022, can provide all of those in one convenient place. 

If you’re not attending conferences to grow your event planning business, consider these key benefits. And don’t waste another minute – get your tickets to The Event Planner Expo 2022 and 10-Year Anniversary Celebration this October!

Previous Article
5 Venue Amenities to Look for When Planning Your Event
5 Venue Amenities to Look for When Planning Your Event

There are certain amenities event planners will want to look for when planning and organizing a new event.

Next Article
How Today's Event Planners Are Closing Deals at Conferences
How Today's Event Planners Are Closing Deals at Conferences

Today’s event planners are using conferences as the best solution for closing more deals and improving sales.

Pre-register for The Event Planner Expo 2022

Learn More