The tools to become an expert in digital marketing are literally in the palm of your hand. There are basic principles that every marketer should know to stand out from the crowd and generate leads. You want to identify your potential client’s problem and you want to be the solution. Studies have shown that internet users are far more likely to view a post if there is video content attached. There are many apps and social media platforms that utilize video creation to help you market your business. At the same time, there are several apps out there to help you with other aspects of marketing such as analytics, generating leads, and creating a brand. Let’s look at 10 great apps to help any digital marketer.
Mighty Networks
This fantastic app is user-friendly and highly effective in digital marketing. The platform allows you to build a community, create courses, and spread the word about your brand to a mass audience. You can also create Zoom events and post videos and other content related to your brand. Mighty Networks creates a community of people with similar interests.
Google Analytics
You can’t run a successful business if you don’t know your numbers. Keeping track of your progress and growth is essential to creating a successful business. Google Analytics will also help you know who is looking at your brand and how to keep them coming back. Knowing the correct data will help you make the right decision as your company grows.
Canva
Canva is a fantastic design app that provides you with the tools to create successful marketing material. With Canva, you will have access to over a million stock photo images and other graphics for your web design. The platform is extremely user-friendly and can assist you in creating several marketing materials including business cards, presentations, flyers, and more. It is perfect for any marketer who doesn't have the time to learn programs like Adobe Photoshop.
Buffer
In digital marketing, it is essential to make sure that you are on top of your social media game. With all of the great social media platforms out there, it is easy to lose track of them. With Buffer, you can organize your social media and plan your posts ahead of time. At the same time, the app allows you to track the performance of each of your social media apps. Buffer is perfect for anyone who has a busy schedule and is constantly on the go.
Slack
Slack is a user-friendly communication software that will help you organize your team and delegate responsibility. The program is mostly text based, but video conferencing is available. The software is accessible through laptops and smart phones and could be a great way for you to communicate with your team. You can section off groups or talk to your team individually. Each member can easily set up profiles with their contact information and photo.
Zapier
This app is a must have for anybody working in digital marketing. A successful marketer will have to utilize several different applications and social media platforms. Zapier allows you the convenience to automate all of your apps for a seamless flow. There are free plans for basic needs, as well as paid plans that start at 20$ a month. Zapier integrates with over 3000 apps and allows you to get real time notifications. With this handy app, information and notifications are carried out automatically through your business apps, creating an easy workflow so you can focus on what’s important.
Mailchimp
Mailchimp is an all in one, easy to use marketing platform that can help take your business to the next level. This app allows you to build your brand inside the platform, create a custom domain, and use marketing tools to spread the word about your great product. You can create endless marketing campaigns through email, social media, landing pages, and more. Web design can be a confusing aspect of digital marketing, so Mailchimp offers easy to use templates to create a page that is specific to your needs. You can keep track of your progress easily through the built-in analytics.
OneMob
Video messaging is one of the most significant ways to boost your business. In the world of digital marketing, people are far more likely to respond to a message if video is incorporated. OneMob is an all in one digital tool that allows you to create landing pages and send personalized videos to showcase your brand. You can send videos via mass emails and track your progress along the way. This app allows different pricing plans that are reasonable and fit your needs. Humans are very visual, so using video to market to potential clients is a must have tool to bring your business to the next level.
Facebook Business Suite
Facebook has come a long way since its humble beginnings and has turned into one of the greatest marketing platforms available. Setting up Facebook Business Suite can help you showcase your business to millions of users. With this platform, you can create a dialogue about your business, while posting real time updates. The platform also allows you to generate ads to direct traffic to your landing pages. This is a must have for any digital marketer.
Snapseed
Photo editing can be daunting to some. Learning Photoshop or other photo editing software can be challenging and take up a lot of your valuable time. With Snapseed, you gain the tools to make yourself look like a professional photographer to showcase your business. Clients will want to see your progress and without the proper photos, your business can seem boring and bland. Showcase your products and business through beautiful photos that you can take and edit seamlessly. The app is totally free and perfect for any digital marketer who wants to have an artistic edge.
