Start Landing These 5 Types of Corporate Event Clients

July 3, 2024 Jessica Stewart

New York City event planners are always looking for ways to grow their businesses and elevate their reputation as industry professionals. Landing corporate event clients can be a total game-changer for any event planner. By tapping into the corporate sector, more opportunities present themselves because companies are constantly hosting events. These events can include product launches, team-building activities, corporate conferences, executive retreats, and more! Planning birthday celebrations, mitzvahs, baby showers, and weddings are rewarding and exciting. But those are generally isolated parties and can be limiting. Position yourself as a go-to NYC event planner by securing some corporate clients and ensuring long-term success for your event planning business.

The Importance of Securing Corporate Event Clients for Your Event Planning Business

Once an event planner steps into the world of planning corporate events, the opportunities for growth and expansion increase exponentially. There are numerous benefits to this realm of event planning, and landing corporate event clients is the first step. These clients bring a lot to the table for a mutually beneficial (and ongoing) relationship.

Planning corporate events are rarely a one-time transaction. Compared to personal events, these types of clients can provide a consistent form of income with larger budgets to boot. One single company generally has multiple events throughout the year such as conferences, training sessions, and even holiday parties. By successfully managing these events, an event planner can boost their reputation while expanding their business. 

The potential for long-term contracts and repeat business opportunities will always be present for successful event planners. You’re able to showcase your full range of skills while planning corporate events. With the increased visibility these types of events bring, it’s the perfect time to network and build valuable relationships with industry leaders and potential partnerships. 

We explore the different types of corporate event clients NYC event planners should consider. 

1. Entertainment Companies Host All Kinds of Events

New York City is home to numerous entertainment and media companies and they host events throughout the city to promote films, TV, music, and more. Promotion is a large part of their success and hosting events will always bring visibility to their company’s endeavors.

Types of events:

  • Film premieres
  • Press events
  • Media conferences
  • Red carpet events
  • Concerts
  • Wrap parties
  • Award ceremonies

2. Financial Institutions and Corporate Events

The financial district within Lower Manhattan is a bustling spot, home to Wall Street and the New York Stock Exchange. These institutions are constantly putting on various events for clients and employees.

Types of events:

  • Financial workshops
  • Investor meetings
  • Training and development programs
  • Leadership retreats
  • Merger/acquisition presentations
  • Networking events
  • Employee appreciation celebrations

3. Non-Profit Organizations and Fundraising

Fundraising is a vital tool for non-profit organizations, and hosting these types of events is crucial for their success. They not only generate funds but also build outreach and community support.

Types of events:

  • Fundraising galas/charity balls
  • Volunteer training sessions
  • Awareness campaigns
  • Donor & volunteer appreciation celebrations
  • Awareness walks, runs, and marathons
  • Various auctions
  • Fairs and festivals
  • Festive holiday parties

4. Healthcare Companies Are Event Enthusiasts

The healthcare industry is large and far-reaching. Not only do these professionals provide medical services, but there are other sectors that manufacture medical equipment, provide pharmaceuticals, and market medical insurance policies. These companies host events to educate, promote health, and build brand awareness.

Types of events:

  • Medical conferences
  • Training seminars
  • Wellness retreats & programs
  • Product launches
  • Patient education events
  • Health screening events
  • Fundraising galas
  • Health webinars

5. Tech Companies Love Hosting Events

The world of technology is upon us and consumers are immersed in this way of life like never before, especially in NYC. The success of any tech company is about selling their products and services that they have researched, manufactured, and promoted to the consumer. This means hosting events to further their business.

Types of events:

  • Product launches
  • Employee training sessions
  • Developer conferences
  • Tech expos
  • Trade shows
  • Hackathons
  • Investor meetings

Grow Your Event Planning Business at The Event Planner Expo 2024!

Landing these corporate event clients can give your event planning business the boost it needs to elevate it to the next level. The Event Planner Expo is the ideal event to spread your wings and network with industry leaders. Explore potential partners at this three-day event planning event happening October 15th to 17th, 2024, right here in NYC. You’ll be able to meet with corporate executives and key decision-makers who will help you grow your corporate event planning business! Get your tickets today!

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