Whether you are starting a new business or wanting to expand an already thriving one into new markets, you are going to need an effective marketing strategy. And with so many ways to get the word out on who are and what you do, you don't really need to try to come up with flashy ideas or gimmicky stunts. In fact, sometimes tried and true methods are the best ways to build brand recognition.
Here are seven effective marketing strategies to help you expand your business in 2020.
1. Know Your Audience
One of the key factors in helping you decide on how to create effective marketing strategies is to know who you are targeting. Every demographic is going to need to have a different approach. For example, you wouldn't try to build a better relationship with Boomers on TikTok any more than you would try to reach Millenials with an ad in the local newspaper.
2. Set Your Goals and Budget
These two things go hand in hand and it is important to make sure they are both realistic. Sure, it may be tempting to set the goals super high, but unless you have a budget to match, there is very little chance of you meeting them. It is also important to allocate how much goes where.
Don't just say there are XXX dollars for marketing. Really sit down and come up with how much you are going to spend on Google Ads and various social media platforms. That way you can keep an eye on spending and adjust accordingly each quarter.
3. Use Social Media To Your Advantage
Understanding how to use social media to reach your target audience is paramount. However, not every social media channel is going to work best for your company. So, figuring out how to use social media and tailor your campaigns to your demographic is going to be one of the most effective strategies you will have.
4. Remember That Content Is King
You can have a huge budget and have created the perfect target audience template. However, if you don't have great content you aren't going to get anywhere. You need to have content which speaks to your audience and resonates with them.
So, make sure you have great content and graphics people on staff who know your voice and message. This is how you will make sure they keep everything on-brand.
5. Blog Like Your Life Depends On It
This one ties into the one above. Blogging can be a great way to keep your audience up to date on all the latest news from your company, on top of any new projects or products you will have coming out in the near future. It is also a great way to expand on any social media posts.
However, most importantly, it is a great way to showcase your expertise in your field. Blogging, if done well, can be a great way to engage on a deep level with your customers.
Building Effective Marketing Strategies
It is not only important to have effective marketing strategies from the start of your business, but you also need to revisit them from time to time and update them as technology advances. That way you stay up with all the trends on how to reach your audience