Known as the brutally honest marketing guru who tells it like it is, Gary Vaynerchuk, AKA Gary Vee is one of the world’s most successful entrepreneur, speaker, author, and internet personality. While this 43-year-old mastermind was once known as a wine critic who helped expand his family’s wine business, today Gary Vee is mostly recognized for his social media and digital marketing genius.
As the Chairman of VaynerX, an innovative communications holding and media company, and CEO of VaynerMedia, an advertising agency with Fortune 100 clients being serviced across their 4 locations, Vaynerchuk’s accomplishments have positioned him to be one of the top marketing gurus in our modern day.
Having cultivated his family business from going from a $3-60MM in sales over a 5-year period, this marketing expert’s story is one worth knowing about.
The Story Behind Gary Vaynerchuk
Prior to buying the New York Jets being Gary’s ultimate goal, he was one of 8 family members who lived in Queens, NY stuffed into a fairly small studio apartment. He comes from a hardworking family who traveled to the US from Belarus back in 1978. From Queens they relocated to Edison, New Jersey where Vee launched his first franchise at age 7…a lemonade franchise that is. That wasn’t enough for the budding entrepreneur so as he got older, he thought about how to multiply his earnings. By the time he reached high school, he was selling baseball cards and toys that were worth thousands of dollars in sales.
Right before Gary Vee coined “the internet” as the land of sales opportunities in the latter part of the 1990s, his family brought him in to work at their liquor store business to bag ice for $2/hr.
Although he was only 14 when he joined the family business, it wasn’t long before he realized how he can help multiply sales by transitioning the liquor store into an online sales platform for selling alcohol across the U.S. The sales growth was explosive and the “Wine Library” became Gary’s first truly fruitful business venture.
Vaynerchuk’s Contributions to Marketing
Having learned how to leverage from expanding your business from being a brick and mortar to the endless virtual real estate that is the internet, Gary began talking about his experiences to help business owners do the same. He started WineLibraryTV in 2006 where episodes could be watched by the public on YouTube. He produced a new episode daily over a 5-year period in which time he had gained an entirely new audience who admired his ability to engage viewers while speaking on ecommerce, the impact of content marketing, and the power of Google AdWords.
One of the most notable turning points in Vee’s career was in 2008 when he was invited to be a keynote speaker at Web 2.0 in NYC which led to a 10-book deal worth $1M with HarperCollins. His first book called “Crush It” was published a year later and became a bestseller around the globe and helped earn him the title of being one of the top marketing gurus. He taught readers about communications, media, and marketing and it wasn’t long before business owners were reaching out to him to request that he help them multiply sales as he did for his family’s business.
What Event Planners in New York Can Learn from Gary Vee
For starters, how to scale your event planning business will be one of the takeaways attendees can expect to learn from Gary Vaynerchuk who will be speaking at The Event Planner Expo 2019. Since Gary is mostly known for how to strategize and execute digital marketing plans that will help you double, triple, and even quadruple your revenue, the attendees at The Event Planner Expo have quite a treat in store for them. Here are some of the topics Vaynerchuk is known to speak on:
- Content strategy
- Developing a content model
- Audio branding
- LinkedIn, Facebook, YouTube, Twitter, and Instagram marketing strategies
- Creating and distributing profitable social media content
- Making a profit through the landscape of technology
- Building brand awareness
- Points of view on labor
- Spreading positive energy
- Leadership strategies
- Sales concepts
- How to manage your business
- Forecasting future trends
- Marketing opportunities
- How to land your dream job
- Overcoming fear of failure
- How to successfully sell your products and services
While there is an endless list of topics you can learn from Gary Vee, these are just some of the top categories you can expect to hear him speak about.
What Gary Vee Will Give You
Event Planners in New York who have been struggling with event marketing or growing their business are the ones who will benefit the most from coming to The Event Planner Expo to hear Gary Vee speak on his experiences and advice on improving your business revenue.
Just reading articles on Vaynerchuk’s blog will help educate you on some of the topics he is considered an expert on. However, listening to him speak energizes you in a way that you don’t want to miss out on!
The positive and ambitious energy that listening to him speak will grant you is invaluable, and you are sure to leave the room feeling like you have an entirely new outlook on your business model and plan. Sometimes people know what is said to be the best methods to marketing and growing your business but there is a needed push to put the plan in place and Gary Vee is that push.
For Event Planners in New York who are interested in learning more about event marketing methods and how to grow your event planning business with tried and proven tactics by Gary Vee, be sure to buy your tickets for The Event Planner Expo 2019.