Events Industry Business Models: 4 Insights to Improve Your Company's Culture

January 11, 2023 Desiree Homer

Today’s businesses, regardless of industry, are prioritizing company culture. And there are inherent benefits when you ensure your company is employee-centric and focused on inclusivity and transparency. But what can event planners be doing specifically within their business models to affect change? Here are considerations to bring to your company culture discussion that lead to empowering results.

1. Setting Company Culture Goals

With so many ever-changing dynamics in your event planning company, it can be hard to commit to hard-fast rules and guidelines. But from job descriptions, in-house event planning tech, and vendor support to client interactions and hiring practices, it’s important to set goals. When you and everyone on your team know how to define success at every level of the job, you essentially connect every individual to the success of the whole.

2. Feedback and Culture Committees

Company cultures aren’t built in a silo, and no organization experiences a positive learning environment if only the leaders make the decisions. Involve everyone who is expected to be a contributor. Get employee feedback about challenges and preferences in the workplace. And you can even consider delegating roles within your event planning teams to be company culture ambassadors or committee leaders.

3. Reinforcing Model Behavior

Most employee handbooks outline what not to do. But in developing and improving your company culture, you’ll want to spend more time demonstrating what the right thing to do is. Focusing on the good works and modeling behavior will set a positive example. And your teams will be more likely to get behind rules if they’re established from a place of positivity instead of brow-beating negativity. 

4. Open and Ongoing Communication

Having a positive company culture is directly correlated with performance, according to McKinsey. But with new event planning trends, tools, and dynamics, it can be hard to replicate standards in an ever-changing environment. However, if you devote resources and time to ensuring your planning staff can be open about concerns, and in sharing ideas, even the most evolving business models can adapt. Open communication ongoing with the enforcement of open-door policies will only allow you to identify and tackle problems quicker. And you’ll be catering to the needs of your employees before further issues arise.

As an event planner, you’re running a business that relies on the performance of your teams and staff. Look to these insights to help you improve your company culture and make sure your business continues to grow and evolve with your valuable team members on board. 

For more business development inspiration and insights, make sure you get on the waitlist to attend The Event Planner Expo 2023!

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