Event Swag: The Most Popular Promotional Products & Partners

July 30, 2023 Mario Stewart

Event planners are no strangers to massive conferences and trade shows. Whether you’re planning them for your New York event client or attending one to represent your own business, you know swag matters. Promotional branded products are exhibitors’ best tools for engaging booth visitors. And when you’re brilliant about bringing something extra cool to hand out, you can even inspire mass visitors to the booth, eager to get theirs. 

So how do you know which promotional products and swag are going to be the most effective? What are the latest swag trends, and who are the best promotional product partners? We’ll dive into all of the above so you can make a big impression at every New York conference or trade show.

Classic Event Swag That Still Has Clout

While it’s always a good idea to discover new and enticing promotional items for all the trade shows and conferences you plan, there are still some trusted classics that work. Don’t reinvent the wheel if you can still have booth clout with these traditional swag favorites.

  • Water bottles promote health and wellness.
  • Tote bags promote sustainability.
  • Stadium cups are still all the rage in utility.
  • Stickers still have convenience and collectibility.
  • Can Koozies are never out of use or style.
  • Wearables are useful, sustainable, and always appreciated.

Innovative Promotional Products to Add to Your Lineup

Part of your success with any trade show booth or exhibit is going to be measured by how cool your swag is. And the coolest giveaways always seem to draw bigger crowds. So, event planners need to know what the latest trends are and what attendees want. And these innovative branded creations can inspire your next event’s swag lineup.

  • Portable speakers are always handy and useful.
  • Mobile device accessories are always in high demand.
  • Health, wellness, and beauty products tend to be fan favorites.
  • Umbrellas and fans will always find a way to be used.
  • Blankets and throws are functional and valuable.
  • Vehicle accessories, like chargers, sun shades, and cup holder inserts, are genius for everyday use.

Best Promotional Product Partners

Even with the best promotional product ideas in mind, without the right partner to execute, you could be left holding the bag. New York event planners can always count on incredible products, brilliant designs, and reliable support from these top promotional and branded product partners.


Check out all the “product experiences” the team at Zagwear has to offer! This New York-based company does it all, including branded merchandise, custom kitting, awards, point-of-sale solutions, print solutions, and online stores.

Merch & Swag

Explore all the cool swag you can slap a logo on with the team at Merch & Swag, where if “you think it, we ink it!” Explore the premium printing solutions for all your promotional products, custom apparel, eCommerce, fulfillment, and screen printing and embroidery.

Aura Limited

Hop over to see the portfolio of swag options that Aura Limited has to offer. When you’re looking for something unique, like a beach mat, branded lipstick, Victoria's Secret pillows, and Van Heusen custom umbrellas, Aura Limited has you covered.

Stackable Sensations

Bring some wow factor to your booth or for your trade show clients with something brilliant from Stackable Sensations! Check out the full roster of top apparel brands for wearables. Choose from innovative and classic promotional items from the amenities list. And there are tons of custom items - like acrylic backgammon, branded ping pong tables, or giant tic tac toe!

Scarborough & Tweed

From branded pens to passport covers and everything in between, let Scarborough & Tweed put a logo on all the coolest swag and giveaways. Their lineup includes signature branded bags, corporate gifts, company stores, and more! Eco-friendly, impressive, and functional, Scarborough & Tweed has it!

Clearly Branded

Clearly Branded is another New York partner to add to your roster, especially if you’re looking for elevated branded results. Get lost in the sea of “Signature Showrooms” of products for inspiration. Create designer apparel, Samsonite bags, drinkware, office supplies, and tons of eco-friendly products.

Find Great Swag & New Partners at The Expo!

Boost the effectiveness of your event swag with these insights and partners. And be sure to book your booth on the trade show floor at the Metropolitan Pavilion at The Event Planner Expo 2023! Thousands of event professionals, hospitality experts, industry influencers, and corporate decision-makers will be there. What will you hand them at your booth?

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